Food Branding may replace Marlboro at Ferrari

[SteveA]

Does the tobacco ban include the stop-smoking products? There are probably more people hooked on those today than cigarettes!

Scuderia Ferrari NiQuitin

[SteveA]

and there's no need to point out what a fool I've been - I've just realised they already sponsor BMW!

[Big Ben]

Maybe if they use Flexi-wings this year, Jello would be a good sponsor (also a Kraft/Marlboro brand). What a better advertisement than your name on jiggly wings!!!

hilarious

[agwiii]

Philip Morris which own Ferrari's livery,(Subletting space to Shell and Alice) have fall back plan to replace the white+black stripe look with one of their food brands if the the current look fails.
Now that their the the only Tobacco brand left in F1, their counting on their "Subliminal" livery to do the job to counter the new EU Tobacco Laws. If this fails it could have Kraft or Maxwell House coffee.

http://formula-1.updatesport.com/new...boro/view.html

But Philip Morris also own Gerber Baby Food, This may help them with all the sucking up that Todt and Max do to each other.

But in reality, I think the new Ferrari Livery is quite striking and will pick the camera well, even dough new comers may not now what the stripes even mean. But seeing Oreo cookies and the orange beverage Tang on the cars will make it look quite krap!

Look at the branding on NASCAR. Will F1 move in this direction? I don't seen anything in the regs that would stop it. Food, and any other consumer products. Red Bull and STR are already there, so what's next?

Viagra Williams
Rogaine Renault
Tide Toyota
Hamburger Helper Honda

[agwiii]

Maybe if they use Flexi-wings this year, Jello would be a good sponsor (also a Kraft/Marlboro brand). What a better advertisement than your name on jiggly wings!!!

Or Victoria's Secret to sponsor "push up" wings.

[Mikeall]

Look at the branding on NASCAR. Will F1 move in this direction? I don't seen anything in the regs that would stop it. Food, and any other consumer products. Red Bull and STR are already there, so what's next?

Viagra Williams
Rogaine Renault
Tide Toyota
Hamburger Helper Honda

The problem with food and household brands is that often they are only sold in certain countries or regions. Most of those brands I've never heard of and is a presence in F1 really going to get your brand into more supermarkets?

[agwiii]

The problem with food and household brands is that often they are only sold in certain countries or regions. Most of those brands I've never heard of and is a presence in F1 really going to get your brand into more supermarkets?

Mikeall - Yes, you're probably right. Perhaps it would be the way a food product company would expand its market? Anyway, it's fun to play with the combinations. Imagine:

Marmite McLaren
McDonald's McLaren
Trojan Toyota

[Iain]

I remember a few years back there was a rumour that the Marlboro-sponsored Peugeot WRC team would have Toblerone branding on the cars on events which banned tobacco advertising.

[SteveA]

Have you ever tried smoking Toblerone? I couldn't get it to stay alight.

[LeonBrooke]

Have you ever tried smoking Toblerone? I couldn't get it to stay alight.

But if you persist you get a huge buzz