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Thread: Future young guns
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6th March 2008, 14:55 #20
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Originally Posted by Tomi
Nowadays I think it’s not enough for the driver to be fast, he/she has also to be suitable. He/she has to be the right guy/girl for the job. What I mean, is that he/she can’t be a jerk with bad delivery because as I see it, the driver is also a member of the marketing team with all the promotions and taking part in the manufacturers, teams and sponsors customer relation happenings.
It's a brand positioning exercise IMO. Guessing with Citroen, Peugeot and Opel already using x% of the parts, and all these motorsports departments under one roof, it's probably easy for them to do...
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