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Over the years, the Monza Rally Show has brought colour to the close season when our thoughts are usually preoccupied by the dark, wet trudge through winter. It has also provided a mini Race of Champions, bringing stars from different disciplines together - not least the allure of those other-worldly types who race in MotoGP.
Monza without the megawatt star power of Valentino Rossi, without crowds and with little more than a grim determination to draw a line under 2020 was rather different. The sight of WRC cars endlessly pootling around the same muddy stage was unedifying at best. But be in no doubt that this was arguably the WRC's most important event for decades.
Why so important? Well, if Monza hadn't taken place then the WRC would have run less than 50% of its calendar. In the strictest reading of FIA law, the 2020 season wouldn't have happened at all.
That sort of detail can possibly get finessed away with an Act of God amendment or a force majeure clause, but without Monza the WRC may well have been in breach of its TV contracts and this would have been an infinitely bigger blow.
The WRC's host broadcasters do not bring in the sort of riches that Formula 1 commands - one broadcasting insider referred to the numbers involved as 'chicken feed' - but that's not the issue at stake.
The WRC is owned by Red Bull, which wants the maximum number of eyeballs on each event because its branding is plastered over the stages, the service park and most of the drivers. When it stepped in to save the series back in 2012, Red Bull was not acting out of charity. It knew that it had bought a property that could put its branding in the maximum possible number of living rooms worldwide.
Most global sports are trying to make money by selling themselves on pay-per-view. Red Bull makes money from the fizzy drinks that are advertised by the WRC and the strategy appears to be working very well. New records were set by the global audience for the three pre-COVID rounds of the WRC in 2020, leaping by 15% to 242 million viewers across a massive 2,679 broadcast hours.
Quite how the rest of the 2020 season has panned out is anyone's guess, but the 2019 figures make for astonishing reading. In total, 831 million people watched the WRC on TV last year. That is a billion shy of Formula 1's total, but equally it is more viewers than the next three biggest motorsport categories combined.
Quite how we go from the nervous confinement of Monza to the full, sprawling majesty of Monte Carlo in just six weeks is hard to comprehend
Formula E achieved 411 million viewers in 2019. The World Endurance Championship got itself to 255 million by counting Le Mans in both 2018 and 2019. NASCAR notched up 119 million viewers domestically across its 40 events.
Sustaining the WRC's global footprint is therefore fundamental to its future, and the show of faith given in Monza could well be priceless to that end. Nobody, after all, is under any illusions that our path towards the 'new normal' will be straightforward.
It is impossible to believe that the proposed 2021 calendar will run to plan as COVID-19 continues to menace the world. Quite how we go from the nervous confinement of Monza to the full, sprawling majesty of Monte Carlo in just six weeks is hard to comprehend.
For broadcasters to commit to that uncertain future, a show of faith was required and it is to be hoped that Monza delivered, because it was far from ideal in every other respect. The travelling circus had to expose itself to performing in Lombardy: one of the worst-hit regions in Europe during the COVID-19 crisis, where the number of deaths is currently at the same level that it was back in March.
Confining the teams and much of the running within the perimeter at Monza was sensible, if dull. But then, when the field was briefly able to stretch its legs in the mountains, crews found themselves trying to guess tyre choices and road conditions while their teams were stuck in the 'bubble' at the Autodromo.
The image of a marshal at the start of SS11 with his hand-written warning 'Maybe snow in the last 4km' will live long in the memory - all the more bitterly in the memories of Elfyn Evans and Scott Martin, of course.
"I think in what's probably going to be the hardest year, I hope, that we all have to ever go through, we've all done a fantastic job to pull together and make sure that we get these events running," said M-Sport team principal Richard Millener.
"And, yes, maybe they haven't been perfect or what we want from World Rally and what we expect, but I think we have to be proud of what we did in really difficult conditions."
The works teams are better insulated than M-Sport by having their budgets set in advance, but that has not made the battle to complete a meaningful season any easier.
"It's amazing to think what everyone has done to try to finish the season," said an emotional Hyundai team boss Andrea Adamo, who achieved his stated aim in defending the manufacturers' title. "I know what has been ahead of this, I spent difficult days. I'm not going to lament myself, but lots of tension, we had to justify our involvement."
At every level, the WRC community should be proud of what it has collectively achieved in 2020. Let's hope it brings new rewards in better days ahead.
I don't think anyone's doubting Monza served/serves a strong purpose in Covid times.