No wonder Ford is screwed

[Daniel]

I know a good deal of Ford's problems stem from their US branch but anyhoo.

Which idiot commisioned these adverts and do they honestly think that anyone's going to go "oooh cars floating on balloons! I'll get a Mondeo!" or "Wow it's sad the birds aren't flying I'll get an S-Max"
http://youtube.com/watch?v=yjH4g2lLxAY
http://youtube.com/watch?v=-9rIvIRtG6I

What happened to the days when manufacturers had interesting, meaningful and memorable ads.

Ads like this!
http://youtube.com/watch?v=PypfibTLNQI

When it comes to current car ads I quite like this one
http://youtube.com/watch?v=3611lZBe-Uw

Why do Ford insist on mobile phone company style advertising when they actually have good cars which they could probably advertise in really different and interesting ways which wouldn't make you never want to ever own a Ford again.

[MrJan]

I think a large part of the market is made up of the same people who like talking about mobile phones, hence that approach. Sadly it means that loads of other people are put off.

[Robinho]

who is seriously swayed by cars in TV adverts anyway? i would never choose a model, nor manufacturer on the basis of an advert.

i know not everyone in the world is as into cars to bother reading reviews, spotting cars on the street, test drives etc, but surely most people want a car that fulfils their requirements (probably size, safety, efficiency, look and price for the majority of the population) and will prefer some cars to others regardless of advertising campaigns - the only thing i can see they are worthwile for is to maintain a brand presecence in peoples minds, so a cool, slick, modern advert might be enought to keep people thinking about a particular manufacturer when they are choosing a car.

[quote="Daniel"]
What happened to the days when manufacturers had interesting, meaningful and memorable ads./QUOTE]

It's not an ad, but this is good....http://uk.youtube.com/watch?v=mDM0rmkLKWc

But I suppose you are wanting a good old-fashioned ad....

http://uk.youtube.com/watch?v=MQwj0E...eature=related

I particularly like the "schnell" bit.

[harvick#1]

who is seriously swayed by cars in TV adverts anyway? i would never choose a model, nor manufacturer on the basis of an advert.

exactly, I normally change the channel when it comes to car ads

[Hazell B]

People who aren't bothered about cars, racing and engines watch TV adverts, which at the end of the day is the vast majority. If it's cool or suitable for a certain type of person, but rubbish (and there's a long list out there) it will sell, plain and simple.

After all, how many Rover 45's, etc. have you seen on the roads today? Without advertising, most of the 4x4 market simply would never exist, especially all those silly women in great big pick-up crewcabs who saw an advert and finance deal half way through Emmerdale

[GridGirl]

Do tv adverts really make you want to buy a particular car? Theres some adverts I've quite liked and some that were so bland they quickly fade but none of them have ever made me want to buy a particular car.

If you asked a million people for the top three reasons why they bought their car, I doubt even 10 people would say they bought it because of a tv advert.

[Cozzie]

THIS is without doubt the funniest ad I have ever seen...and it's for a modern car, apparently it got banned after its first day!

http://www.youtube.com/watch?v=jdUP3dtRynk

[LeonBrooke]

I tend to notice car adverts but forget which car for. Like the one featuring the cars floating away with helium ballons tied to them as the new car drives through the streets. What was that one for...? That's right: the new Mondeo.

Or the one with the giant cars; I think that one was peugeot.

[tsarcasm]

in the states ford still sells a version of the 1st gen. focus, europe is on the 3rd generation