Bubba gets it , Bernie doesn't .

[Bagwan]

I just watch my first Craftsman truck race the other day , and marvelled at a few things they seem to understand far and away better than Bernie , the marketting genius .

Bernie got closest to the model when the circus went to Indy , with Scott Speed on board . They ran most of the drivers across the stage , showing us personality and faces to relate with the helmet colours .
At the truck race , the drivers were all out there lined up , ready to qualify , and still yacking and joking with fans and engineers alike , mugging for pix , glad-handing the public .

Jacques got loads of accolades for his acheivements , and never once did I hear F1 denegrated during the whole telecast .
Both JPM and JV have lots to say about how the other drivers are respectful and welcoming , and how tight and controlled F1 is in comparison .

They even made a big deal of how Jacques has brought in an international sponsor with him in Sonax .

JPM was fast-tracked into the Cup show through the Busch series , but JV , after only his first race in Trucks , has been given the green to also race with the cup guys at Talledega on the Sunday .

Bubba gets it . Strike while the iron is hot .
They sign on Jacques at the moment that F1 reaches an all-time low in consumer confidence .


Bernie should be paying close attention here .
The public wants to have heroes with which they can identify , not frustrated whiners who must make constant excuses for why they can never be competitive .
They want to meet them .
They want to hear how they feel and react to situations on track from the heart , not the corporate speak manual .
They want to hear about all the drivers feeling they are in with a chance .

Jacques left because , in his own words , "I am done with F1 , and F1 is done with me ."

He left because of all the things of which the public complains .

F1 is out of touch .

[Tazio]

I just watch my first Craftsman truck race the other day , and marvelled at a few things they seem to understand far and away better than Bernie , the marketting genius .

Bernie got closest to the model when the circus went to Indy , with Scott Speed on board . They ran most of the drivers across the stage , showing us personality and faces to relate with the helmet colours .
At the truck race , the drivers were all out there lined up , ready to qualify , and still yacking and joking with fans and engineers alike , mugging for pix , glad-handing the public .

Jacques got loads of accolades for his acheivements , and never once did I hear F1 denegrated during the whole telecast .
Both JPM and JV have lots to say about how the other drivers are respectful and welcoming , and how tight and controlled F1 is in comparison .

They even made a big deal of how Jacques has brought in an international sponsor with him in Sonax .

JPM was fast-tracked into the Cup show through the Busch series , but JV , after only his first race in Trucks , has been given the green to also race with the cup guys at Talledega on the Sunday .

Bubba gets it . Strike while the iron is hot .
They sign on Jacques at the moment that F1 reaches an all-time low in consumer confidence .


Bernie should be paying close attention here .
The public wants to have heroes with which they can identify , not frustrated whiners who must make constant excuses for why they can never be competitive .
They want to meet them .
They want to hear how they feel and react to situations on track from the heart , not the corporate speak manual .
They want to hear about all the drivers feeling they are in with a chance .

Jacques left because , in his own words , "I am done with F1 , and F1 is done with me ."

He left because of all the things of which the public complains .

F1 is out of touch .

I will not contest a single thing you posted!
Never-the-less I prefer watching an F-1 race, with all it's +'s, and -'s!

[Bagwan]

I will not contest a single thing you posted!
Never-the-less I prefer watching an F-1 race, with all it's +'s, and -'s!

Tazio , I prefer F1 , too .

It was damned hard to get used to , but I did it . I really did .

I am hoping they add about ten or twelve more road courses .

[janneppi]

The public wants to have heroes with which they can identify , not frustrated whiners who must make constant excuses for why they can never be competitive .

And that is why it's good that JPM and JV left, no need for us F1 fans to hear them whine anymore. :

[BeansBeansBeans]

I think F1 is a superior sport to Nascar, all all the marketing nous and driver meet-and-greets in the world won't change my mind.

[Bagwan]

And that is why it's good that JPM and JV left, no need for us F1 fans to hear them whine anymore. :

Nice balanced comment from a moderator . Thanks for that .

And , yes , I saw the smiley , but I don't think you wish to open that kind of debate .

This is about Bernie and Bubba .
I'll thank you to stay on topic .

[Bagwan]

I think F1 is a superior sport to Nascar, all all the marketing nous and driver meet-and-greets in the world won't change my mind.

I agree , B3 , but it's about F1 becoming better .

[ChrisS]

F1's marketing strategy is to promote the championship as an elitist sport. the fact that billions of $ are spent each year in F1 shows that the marketing strategy is working.

A recent MotoGP bossiness forum actually concluded that the open for everyone paddock is actually bad for sponsors and suggested that a limited access MotoGP paddock similar to F1 would actually attract more sponsors.

[janneppi]

This is about Bernie and Bubba .
I'll thank you to stay on topic .

Oh come on, don't be so uptight, it's Friday.

The difference between bubba and Bernie is a couple of billions in finacial interest in manufacturers, sponsors and tv.
What works in a smaller environment might not work in F1.

[Bagwan]

F1's marketing strategy is to promote the championship as an elitist sport. the fact that billions of $ are spent each year in F1 shows that the marketing strategy is working.

A recent MotoGP bossiness forum actually concluded that the open for everyone paddock is actually bad for sponsors and suggested that a limited access MotoGP paddock similar to F1 would actually attract more sponsors.

How is it bad for sponsors , Chris ?

Is it the elitist "pinnacle" tag that the limitted access promotes ?
If so , the idea is killing the racing , being that the reference moves more technical with every turn , and drivers become less important .

Now , we have F1 moving away from the pinnacle , dropping TC next year .
They've recognized that it hurts the racing .

Whereas JV had trouble with the Ferrari TC at Sauber , and struggled to change it , he's able to affect change instantly in a cup car or truck , and adapt his style to the series .
A good driver can make the difference .

In F1 , it's all about where you sit .
I suppose it is in Nascar as well , but it's not completely out of the question that a backmarker might run well .



Sure , F1 has it's sponsors , and loads of them , but they miss some basics .
For example , it's largely during cautions that they show commercials in the Truck series , at least .
Certainly , that works well because there are many , but the point is to maximize the actual race coverage , and the fans appreciate it .