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  1. #31
    Senior Member cali's Avatar
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    Quote Originally Posted by T16 View Post
    "but you can go and act as a bonehead if you want" Don't try and backtrack. Pretty clear you were trying an insult. I'm fine with such a light reference, but don't accuse me of bullying. I'm not.

    So Cali, I have read your's and others posts. I think you are out of your depth and you can only keep going back to the words 'brand identity'. I am asking what the manufacturers do to convert their motorsport programmes into 'brand identity' and you have failed to answer it. Brand identity doesn't just miraculously happen because they have won a championship or one rally, there is a process in place to convert the results or participation into marketing and I think it's a very relevant question to consider whet the process involves. You clearly aren't up to answering it.
    Lol

    Sent from my GM1913 using Tapatalk

  2. #32
    Senior Member Rallyper's Avatar
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    @cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

    (just interfere the debate between you guys... )
    "Reis vas pät pat kaar vas kut"
    Tommi Mäkinen, back in the years...

  3. Likes: T16 (22nd October 2020)
  4. #33
    Senior Member cali's Avatar
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    Quote Originally Posted by Rallyper View Post
    @cali "simple answer" - is the simplifying words I think T16 means when he asked you if there weren´t more to say.

    (just interfere the debate between you guys... )
    Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

    Sent from my GM1913 using Tapatalk

  5. Likes: Rallyper (22nd October 2020)
  6. #34
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    few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild

  7. Likes: AndyRAC (22nd October 2020),Jarek Z (22nd October 2020),T16 (22nd October 2020)
  8. #35
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    I'm sceptical about any marketing in regards to rallying - so much that only 2 manufacturers are in the top class. I can't recall much following recent Manufacturer/Driver Titles.....

    Is there a better sound than that of Porsche engined Flat-6 ???

  9. Likes: T16 (22nd October 2020)
  10. #36
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    Quote Originally Posted by dck1989 View Post
    few years ago peugeot had a tv ad in the uk for 207 i think with kris meeke in it after he won the irc with the tag line He's Meeke, but he's not mild
    You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.

  11. Likes: Jarek Z (22nd October 2020)
  12. #37
    Senior Member Rallyper's Avatar
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    Quote Originally Posted by cali View Post
    Per, I have been on the road for the whole day (writing this answer behind the wheel - yes I'm a bad man) . These are very simplified answers which I gave with Subie example. Mirek has put alot of input on this subject but one is here to flight and bully. Nah I'm not going to follow this route. Had a good burst of laugh after his last post lol. But glad to hear from you man, how's the health of yours?

    Sent from my GM1913 using Tapatalk
    I´m well, thanks. Retired in 2017. So full time work at home nowadays...
    "Reis vas pät pat kaar vas kut"
    Tommi Mäkinen, back in the years...

  13. Likes: cali (22nd October 2020)
  14. #38
    Senior Member Sulland's Avatar
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    Quote Originally Posted by T16 View Post
    You're right, I remember this now. It's a good example of the conversion of competition exposure being formatted as brand identity. This is why I keep asking what happens currently from the manufacturers. And as AndyRAC says - there doesn't seem to be much going on recently.
    Quote Originally Posted by Jarek Z View Post
    Skoda Norway should make a similar one with OliverS.

  15. #39
    Senior Member Jarek Z's Avatar
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    Nobody has mentioned Abarth so far. How did you like their TV commercial from 2007?
    https://www.youtube.com/watch?v=H6ZOJtz79mA

    Do you think it makes sense to spend so much money on marketing for such niche brands like Abarth or Alpine?
    http://www.rallymadness.prv.pl - rally photos and movies!

  16. #40
    Senior Member Jarek Z's Avatar
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    What a great thread it is! It can go on forever

    A little off topic, but have you ever seen something like "outdoor clothing Ouninpohja Collection"???
    https://www.youtube.com/watch?v=M9p1EuFKnWc
    http://www.rallymadness.prv.pl - rally photos and movies!

  17. Likes: T16 (22nd October 2020)

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