Genuine question: when did the scourge of paying drivers really begin in earnest and who/what is responsible? I can't really remember many during the 1990s, or early 2000s, when there were *paid* drivers at various times at Lancia, Toyota, Ford, Subaru, Mitsubishi, Peugeot, Citroen, Seat and Hyundai. Is it as simple as a lack of factory seats?