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  1. #2341
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    Quote Originally Posted by skarderud View Post
    At least in Norway, thru the Petter Solberg years. 2003 and 2004 was 40% up from 2002.
    Now, i dont know, but 70% down from 2002? Much lesser new cars on the road, i live in winter wonderland Lillehammer, snow 5-6 months a year. Even i has sold my Impreza and buyed a volvo xc60

    Motorsport sells cars, when the marketingdepartment know how they do theire job!

    Sent fra min SM-G950F via Tapatalk
    Same happened with Citroen, when Petter had a stint with Xsara and C4, in private team.
    Citroen Norway used Petter activly in commercials, and sold more cars.
    www.parcferme.no

  2. #2342
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    Quote Originally Posted by Gregor-y View Post
    I agree on the engine as a defining design feature but the sound came from the exhaust manifold arrangement. New Subarus sound like anything else these days. I'm surprised there's not more demand for an exhaust that will recreate the sound; maybe the enthusiast market isn't what it was fifteen years ago.
    This. Unequal length exhaust headers and single scroll turbo setup, what we get in UK, US and Europe sound very different from Japan spec with equal length headers, twin scroll setup. I don't recall the later wrc imprezas having so much burble, certainly nothing like the legacy's and early imprezas.

  3. #2343
    Senior Member Gregor-y's Avatar
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    Quote Originally Posted by skarderud View Post
    At least in Norway, thru the Petter Solberg years. 2003 and 2004 was 40% up from 2002.
    Now, i dont know, but 70% down from 2002? Much lesser new cars on the road, i live in winter wonderland Lillehammer, snow 5-6 months a year. Even i has sold my Impreza and buyed a volvo xc60

    Motorsport sells cars, when the marketingdepartment know how they do theire job!

    Sent fra min SM-G950F via Tapatalk
    Was it a black estate from the 90s with an STI front bumper? That and one of Solberg's cars at a museum were the only two Subarus I saw in Norway, both around Lillehammer.

  4. #2344
    Senior Member skarderud's Avatar
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    Quote Originally Posted by Gregor-y View Post
    Was it a black estate from the 90s with an STI front bumper? That and one of Solberg's cars at a museum were the only two Subarus I saw in Norway, both around Lillehammer.
    Lokal? No, it was a dark grey hatcback
    It is lots of Subarus around, mostly Forester, XV, and legacy.
    It's atleast 6-7 WRX's around, some STIs too, a wellknown cameraguy has one

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    Radioreporter @ www.radiomotor.no

    KNA Lillehammer Motorsport

  5. #2345
    Senior Member SubaruNorway's Avatar
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    Quote Originally Posted by Gregor-y View Post
    Was it a black estate from the 90s with an STI front bumper? That and one of Solberg's cars at a museum were the only two Subarus I saw in Norway, both around Lillehammer.
    I live 20km south of Lillehammer with my 03 STI that Solberg used for some PR (6 Subaru's in my family), you might have spotted some video of mine running on two big screens in that museum with Solberg's 02 WRC
    "Die with memories, not with dreams" Scott McIsaac
    http://www.motorsportfilmer.net

  6. Likes: Gregor-y (8th November 2018),skarderud (8th November 2018)
  7. #2346
    Senior Member Rally Power's Avatar
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    Quote Originally Posted by Tarmop View Post
    I don`t see motorsports selling cars TODAY, except racing. Maybe the brand itself, yes, but that`s also quite hard. People want SUVs, entertainment, economy, long warranty and a low monthly payment- when we aren`t talking about premium car. Also pretty hard to create cars for a petrolhead because of all the safety and eco demands. They all weigh a million because of many airbags and driveraids and cost a lot. Times when RS`s, STIs and Evos were popular from clubman events to grp n. are over, fun while it still lasts and hopefully the "oldtimers" are also maintained not only used and they`re around for some 10 years+.
    If we remind Lancia’s long agony after leaving the WRC, till nowadays almost extinction, it’s hard to agree with you; motorsport and Rally can still have positive effects on the auto industry, from R&D to marketing and sales. Besides, the current SUV fashion won’t last forever (a bit like the MPV’s in the 00’s) and most of those SUV’s are mainly Hatches on steroids, making possible to adapt them to rally.
    Rally addict since 1982

  8. Likes: Maui J. (8th November 2018)
  9. #2347
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    Suv-s a passing trend...don't think so, new technology in roadcars yes...can't be said about motorsports in general. The amount of teams and the risk of their withdrawl says otherwise. Also roadcars are cheap, in comparison to wrc budget and car price.

  10. #2348
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    Quote Originally Posted by Tarmop View Post
    I don`t see motorsports selling cars TODAY, except racing. Maybe the brand itself, yes, but that`s also quite hard. People want SUVs, entertainment, economy, long warranty and a low monthly payment- when we aren`t talking about premium car. Also pretty hard to create cars for a petrolhead because of all the safety and eco demands. They all weigh a million because of many airbags and driveraids and cost a lot. Times when RS`s, STIs and Evos were popular from clubman events to grp n. are over, fun while it still lasts and hopefully the "oldtimers" are also maintained not only used and they`re around for some 10 years+.
    For a manufacturer to invest in motorsport it is all about branding and brand awareness. It is a totally another form of advertising.
    Possibly the old saying "win on Sunday, sell on Monday" may not be so true anymore but having a regular appearance in motorsport will constantly remind people of brands. When a buyer makes a decision to buy a new vehicle, those brands with the higher profile due to motorsport or just pure TV or print advertising will always be higher up the preferred list of options.
    In a similar way to what happened in Norway regarding Petter & Subaru and the sales increases, that happened in NZ as well in the 1990s with Possum Bourne. He had a very high profile and was always associated with Subaru. Subaru sales here reflected that as well. Possum never won anything like Petter did but he did amazing things for Subaru NZ and its branding. Hayden Paddon is doing similar things, (not quite to the same extent though) with Hyundai NZ branding.

  11. Likes: Rally Power (9th November 2018)
  12. #2349
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    Subaru is anyway on a different level and good cars like STIs are honoured also today, second (4. 5th hand) with JDM verisons imported etc...much like any other car with a normal price tag and performance, regardless of its brand, but i don`t know one person who would run into the dealership and buy a new Yaris because of its success in WRC. Especially when you take into account things that matter...taxes, equipment, economy, warranty, monthly payment etc. Ofc there are some, but compared to the teams budget vs the profit from manuf. it and spare parts...
    Last edited by Tarmop; 9th November 2018 at 14:38.

  13. #2350
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    Quote Originally Posted by Tarmop View Post
    Subaru is anyway on a different level and good cars like STIs are honoured also today, second (4. 5th hand) with JDM verisons imported etc...much like any other car with a normal price tag and performance, regardless of its brand, but i don`t know one person who would run into the dealership and buy a new Yaris because of its success in WRC. Especially when you take into account things that matter...taxes, equipment, economy, warranty, monthly payment etc. Ofc there are some, but compared to the teams budget vs the profit from manuf. it and spare parts...
    They wouldn't use the WRC to gain exposure if they didn't think they were getting adequate return from it. They all do their sums. Some think it's a good investment and some (Ford as an example) don't.

    Peugeot reckoned that the 206 WRC car accounted for 12% of 206 sales in Europe (granted - a different era, but still an incredible figure).

  14. Likes: Rally Power (9th November 2018)

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