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Thread: Citroen WRT

  1. #1781
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    Quote Originally Posted by able1 View Post
    He has said it many times this year. It will be his last contract(2 year contract with citroen) and no ambition to surpass Loebs 9 title record
    if he gets 8 i really doubt he will leave...

  2. Likes: pantealex (5th December 2018),Rallyper (5th December 2018),TWRC (5th December 2018)
  3. #1782
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    Quote Originally Posted by Norm75 View Post
    I think at the time redbull and Renault's relationship was a little on the frosty side, with redbull threatening to move to honda engines if renualt didn't pull their finger out. With Lotus not long being rebranded as Renault works team I think it was decided, when redbull continued with Renault engines, to rebrand them as tag engine.
    Would be interesting to know what the engine name deal investment and ROI are for TAG Heuer. For Citroen WRT similar case might be tougher to reach, but basically by using same logic and frosty relation situation e.g. M-Sport could have had 2018 engine name deal for Anonimo Watches and Anonimo would have payed e.g. Ogier's salary. Nevertheless what trying to say here is that if for some reason Citroen does not see their full WRT as an good investment to finance (and gain back to) themselves, they could at least try to make some effort to get partners on board. And clearly TAG Heuer deal shows that others see value on this and are able to do this kind of deals. It would be nice to know who are the people in WRC teams who are negotiating the partner and sponsor deals for teams and what are their track records in the past years.

  4. #1783
    #EE33 #TS3 #GG44 Fast Eddie WRC's Avatar
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  5. Likes: Rally Power (5th December 2018)
  6. #1784
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    Quote Originally Posted by Japé View Post
    Would be interesting to know what the engine name deal investment and ROI are for TAG Heuer. For Citroen WRT similar case might be tougher to reach, but basically by using same logic and frosty relation situation e.g. M-Sport could have had 2018 engine name deal for Anonimo Watches and Anonimo would have payed e.g. Ogier's salary. Nevertheless what trying to say here is that if for some reason Citroen does not see their full WRT as an good investment to finance (and gain back to) themselves, they could at least try to make some effort to get partners on board. And clearly TAG Heuer deal shows that others see value on this and are able to do this kind of deals. It would be nice to know who are the people in WRC teams who are negotiating the partner and sponsor deals for teams and what are their track records in the past years.
    Don't quite know if there would be much interest in engine name rebranding outside F1 tbh, and TAG engine name goes back several decades when they used the name at McLaren for I think Porsche engine. Someone maybe able to correct me on that

  7. #1785
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    Quote Originally Posted by Norm75 View Post
    when they used the name at McLaren for I think Porsche engine
    yes thats right

  8. #1786
    Senior Member Allez Andruet's Avatar
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    Quote Originally Posted by Japé View Post
    Would be interesting to know what the engine name deal investment and ROI are for TAG Heuer.
    Calculating ROI for one single marketing investment is always a bit tricky. Usually you're targeting growth in brand awareness with such investment and there are numerous factors to the pay-off calculation.
    ku ois neljä pyörää ku vetäis ni ois vähän eri sekunnit kyllä pätkillä, sen mä takaan

  9. #1787
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    Funny feeling could see that abu dhabi sponsorship on toyota next year

  10. #1788
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    They were going to take a break next year, back in 2020.
    Last edited by Tarmop; 6th December 2018 at 20:06.

  11. Likes: AnttiL (6th December 2018)
  12. #1789
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    And I really don't believe that Abu Dhabi/Toyota partnership could work when there is Nasser in Toyota for cross country rallying (Qatar, Toyota SA)...

  13. #1790
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    Maybe Abu Dhabi got fed up with Citroen's poor WRC results after 5 years and will wait to see if they are worth sponsoring again depending on their 2019 performance...

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