When did sponsorship first appear in F1?

[52Paddy]

Issues include:
Including the South African Formula 1 Series or only World Championship races?
Non-motoring (ie tobacco) sponsorship or including motoring-related sponsorship.
Naming a car after a product: Thinwall Special, Cromard Special?
Naming a team after a sponsor: UDT, Yeoman Credit, Bowmaker Yeoman, Repco Brabham, Gold Leaf Team lotus, John Player Special?
Naming a car after a sponsor: Repco Brabham, JPS?
Size of advertising decals? - remember that Gold Leaf Team Lotus sometimes raced without the John Player sailor or any Gold Leaf or JPS signwriting - just the fag packet colours. etc, etc.

Just to re-direct it from the trivia thread

[BDunnell]

Depends what you mean by 'sponsorship', as intimated in the post. I would personally go for John Love and Team Gunston as having come before Gold Leaf Team Lotus, in terms of when an entry for a world championship F1 race was placed for a car whose livery was predominantly that of a commercial sponsor.

[Saint Devote]

Depends what you mean by 'sponsorship', as intimated in the post. I would personally go for John Love and Team Gunston as having come before Gold Leaf Team Lotus, in terms of when an entry for a world championship F1 race was placed for a car whose livery was predominantly that of a commercial sponsor.

I'd go with this - at the SAGP Kyalami Jan 1 1968 at least.

[ArrowsFA1]

By no means complete - no mention of the Warteiner Arrows!! - but here's Wikipedia's list of Formula One sponsorship liveries

Also - http://www.grandprix.com/gpe/spon-009.html

[Mintexmemory]

If you are talking advertising on the car as opposed to the name of the team (Ferrari, Honda etc.) then the first small decals appeared in late 1967. From photographic evidence I would say the 67 Canadian GP, where AAR sported Castrol advertising, was the first example, somewhere else in 67 (I think Mexico) Ferrari had Firestone checkered flag decals. I can't see the Brabham team showing Goodyear advertising during 67 but all the cars had tyre advertising in SA 68

[Shifter]

Without doing research, just thinking aloud, what about the Indy 500, when it was counted as a part of the WDC or whatever?

[D-Type]

Without doing research, just thinking aloud, what about the Indy 500, when it was counted as a part of the WDC or whatever?

The Indy 500 was a round of the World Championship but it was not a Formula 1 race.

[Vitesse]

DSJ on the Italian Grand Prix 1965:

“There was a strange little ceremony in the paddock on the morning of the race when Colin Chapman was presented with two cases of salami (and a pocketful of lire?) in exchange for putting an advertisement for this particular brand of salami on the Lotus that Geki was to drive……..The same was happening in the Brabham team, where Baghetti’s car was also carrying salami advertising, and this was brought about because the Italians have a national rule that permits their drivers to have advertising on their cars, in spite of an F.I.A. rule that forbids it.”

[philipbain]

Sponsorship on cars, as in total livery changing sponsorship with clear branding, not just a few small supplier stickers, was started by Lotus at Monaco in 1968. Though as has been previously stated in this thread, the encroachment of sponsors into F1 was a evolutionary process, though as soon as Lotus had re-liveried their car in Gold Leaf Colours (Red & Gold) with clear Gold Leaf branding emblazoned down each side of the car, most other teams followed with either their own sponsorship deals or changing their livery to one that did not incorporate national racing colours.

[Vitesse]

Sponsorship on cars, as in total livery changing sponsorship with clear branding, not just a few small supplier stickers, was started by Lotus at Monaco in 1968.

... apart from Team Gunston, as already mentioned.

http://grandprixinsider.wordpress.co...-motor-racing/