Philip Morris which own Ferrari's livery,(Subletting space to Shell and Alice) have fall back plan to replace the white+black stripe look with one of their food brands if the the current look fails.
Now that their the the only Tobacco brand left in F1, their counting on their "Subliminal" livery to do the job to counter the new EU Tobacco Laws. If this fails it could have Kraft or Maxwell House coffee.

http://formula-1.updatesport.com/new...boro/view.html

But Philip Morris also own Gerber Baby Food, This may help them with all the sucking up that Todt and Max do to each other.

But in reality, I think the new Ferrari Livery is quite striking and will pick the camera well, even dough new comers may not now what the stripes even mean. But seeing Oreo cookies and the orange beverage Tang on the cars will make it look quite krap!