If the sales would rocket by +66% I think the Östberg card had been played a long time ago. I guess the WRC in a market like Norway is mostly seen as a tool for brand awareness, not as a quick fix...
Arent the big sales in Norway in fully electric cars now though ? Citroen doesnt have them in it's range, only hybrids from next year. I dont see Ostberg making the difference if the cars just...
Well, honestly, I think marketing can't do miracles when the product itself is shit.
Silly Season 2020