These are 2019 numbers... And yes, this seems to be what it takes to get WRC Promotional event status
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Paying those sums has been an investment for taking the event towards WRC status. Also, getting the WRC teams there must have brought a lot of more spectators and media coverage.
If that's €260k shared between all four manufactures, that actually seems like a reasonable price. Surely it cost each manufacturer far more than €50k to take part. The promoters fee seems like very poor value, if none of that money was passed on to the manufacturers.
The main issue is the long term damage. WRC promoter needs reliable organizers in countries that are good for marketing. Especially with the recent wave of cancelled or semi-cancelled rallies.
Right now WRC event in Estonia doesn't look like either of those.
As far as i know, in 2016 they ended up with a decent minus. So they decided not to organize it anymore. In 2017 they found some new inspiration to think big and their main goal became to bring WRC rally to Estonia, so they orginized it again in 2018 and as wrc promotional event in 2019.