Remember Subaru before, during and after rallying?
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theres a TV AD with Järveoja for Hyundai Tucson.
when Tänak was in Toyota there were Toyota banners with him on the streets i remember.
also the Estonian Hyundai and Toyota social media sites have/had stuff with them.
I'm not a car person at all, and I don't even own a car. But when I see a Fiesta, Yaris, i20, C3 or Fabia on the street, they look more appealing to me than other cars. And I think this is the marketing purpose of rallying.
I drive a Ford because I like that they are in rally and have been for decades. Presence in rally works for fans and the general profile of the brand.
And I know its not a road car on the stages T16, you gobshite.
The difference between then and now is that Subaru used rallying as the marketing tool to sell pretty much one car and that car was very comparable with the one on the stages.
Now, the manufacturers use the series to market the brand, not a particular model. I'm just interested to understand how.
Outback/Legacy sales went through the roof also. My brother had 2 Outback's and even my mom has one.
You did noy get my point. Look what Subaru was before, during and even after rallying. They went from irrelevant to the very good during their rallying era. And it's not only because of Impreza. Their reputation grew immensely.
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I remember there were TV ad with Loeb some time ago, but I can't remember if it was for Citroën or Peugeot.
Yes, I am aware of brand awareness etc. Look at Peugeot - a huge slice towards improving their brand identity is now spent sponsoring Djokovic - nothing at all to do with motorsport.
I guess I am thinking as to what the more specific answer would be in terms of how a manufacturer converts their rallying programme into vehicle sales. Do they use adverts on TV / Indents on websites / Youtube / Social media?
I do my best to try and turn ads off where possible and I don't read any printed publications any longer, so am I simply out of the marketing firing line or in the wrong territory (UK) to see the ads?
So yes Mirek, I understand the importance of brand identity and agree that a lot probably skip ads, but that still leaves the question - how are the manufacturers converting the exposure the programmes bring into sales?