Making money position.
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Making money position.
When I 1st started taking my 15 year daughter to the WRC, she turned to me and said the Hyundai's was her favorite car of the year. Whereas I probably carried favoritism from the 70's and 80's and would look to the Fords and not consider a Hyundai.
Roll on 4 years and now she's just picked up a Hyundai I30N. Granted it is a fantastic car, but WRC had some influence as the only colour option she wanted was the rally blue or performance blue I think they call it. I also after watching the i20 for the last few years would have the I30n on a very short list next car change.
My perception of Yaris has changed and even I was looking at the Yaris GRNM as a possible replacement for the Wife's car but they've all sold out.
The manufacturers don't seem to market on the back off the WRC these days. Fiesta St did get an M-Sport make over but nothing official. Its only the Yaris that is the same model that gets the full treatment.
This is where i could see Hyundai being different and would imagine they'd do something on the back of a driver or manufacturers championship win.
Guess we are niche market these days or poor marketing.
Actually, that’s quite interesting. After reading your post I went to check the new F Type Rally YouTube video views and in just 2 days it has more than 25k; that’s quite impressive if we realize that in 13 monthes the i Pace electric racing car video has a total of 39k views.
Even more interesting is to realize that the WRC is the 3rd most popular motorsport series/events (2 wheels apart) in the social media, only (and largely) beaten by F1 and Nascar. The WRC is followed by the Dakar (also a bike and truck event), Le Mans/WEC and vacuum cleaner races (aka Formula E marketing sessions).
Yep, despite the huge (payed?) time and space in general and specialized media the FE has only one third of WRC Facebook likes and half of WRC Twitter followers. So, is Rallysport a niche market or is everybody being told to believe so?
The views numbers were correct; I just forgot to convert the Portuguese m for the English k. Now, it's 26k for the FType and 39k for the iPace. i Pace video here: https://youtu.be/MVOmNnK-6T8
Btw, FB and Twitter figures can be checked on the series/events official pages. In FB case the numbers will immediatly appear on the google search: WRC 2.561.405 likes; FE 886.926 likes.
Nicolas Gilsoul codriver of Neuville saying that their title winning change is 60% giving Ogier only 30% and Tanak 10%. Quite optimistic