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How would it be different for, say, Skoda, to do what MSport is doing today (running a 14 events program with 2 drivers ?)If MSport can make it with virtually no cash from Ford, i believe a (better) factory supported team could do it ...
Lappi came in with his payroll from Citroen, and Suninen has Jouhki's backing. Lappi and Suninen have also their personal sponsors, and of course Greensmith has oil company money. I think the rest is just balancing between marketing the company and its products, sponsor money and investing in the drivers career with the possibility to get a share of their future manufacturer team salary.