Originally Posted by
T16
Eddie, you know that rallying is all about at the top level? It's about companies selling cars. They are going to milk every avenue and opportunity to sell their end products and market the hell out of the investment that they have made in their respective WRC programmes.
Ford Eco-Boost is, as others have said above, the terminology they give to the small petrol engines and how they are inducted.
On one hand you're professing to know a lot about M-Sport and the WRC in general, yet on the other, you are surprised that M-Sport are using Eco-Boost terminology for a non-standard competition engine, that shares little with a road-going variant.
Eco-Boost is a brand and M-Sport and Ford are using their competition programmes to promote it. Yes, it's not the same engine as Mrs Fast has in her Fiesta, but you get why they do what they do, right?