Originally Posted by Prisoner Monkeys
That's as may be, but they have already said they are scaling back their WRC team to focus on the WTCC. At the same time, they are expanding their operations in the JWRC. It might be cheaper to prepare the DS3 R3s, but they would not be doing this if they weren't getting something out of it. Given that their most successful graduate from the programme went on to win a World Championship for another manufacturer (and they lost another to Hyundai), it is understandable that they want to get ahead of the curve and pick up young talent early.
I think Citroen's future in a post-Loeb universe hinges on their finding unpolished drivers that they can smooth out into gems. Loeb's team-mates were either strong mid-pack drivers who could score points for the team, but unable to mount a title challenge of their own; or strong drivers who could potentially take over from Loeb when he retired, but were driven away by mismanagement. So they need to find someone they can mold into a world-class driver and prove that they can win in a WRC without Loeb. Backing the JWRC gives them the means to do that.