Per EagleEye's suggest I'm starting a thread on how to improve raitings. Basically last year's numbers show us that roughly 275,000 people on average watched race on versus, for a .24 rating. That's both a good and bad thing. Bad as in the ratings suck, good from the point of that' its easy to show improvement.
Basically we're at a point in history adding 150,000 fans saves the ICS. that would move us from a .24 average on verses to roughly a .45, still bad, but marked improvement, and all we really have to show is a start of an upwards trend. The Izod adverts, a DirecTV deal should get a good chunk of that, but a good portion will have to come through outreach
If you want the ICS to prosper its time that you became an ambassador for the sport. If everyone of the 200,000 die hard fans out there found one of their friends and converted them to a fan the problem would be solved. If you want to help Indy, hold watch parties. Bring your friends over for a Memorial Day BBQ on Sunday. I did it last year, invited 20 people, and one couple just bought tickets to the race at Barber.
Also take your kids, or your friend's kids to races. There have been a couple of times I've bought extra tickets, and therefore had "Extra tickets," and asked friends if the wanted me to take their kids along and if you hook their kids you typically start the family on it.
Just go to bars and ask them to put the race on the big screen and be friend. The success of this year's ratings rely entirely on you. I bought eight tickets to Barber and my BF and I are only using two of them. I'm giving the rest away to clients and friends, who hopefully will become fans.