https://www.reuters.com/sports/world...ay-2024-08-15/
That's some news...
"World Rally Championship promoter explores $550 million sale, sources say"
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https://www.reuters.com/sports/world...ay-2024-08-15/
That's some news...
"World Rally Championship promoter explores $550 million sale, sources say"
Thats, quite some.
I love rally, but is wrc in todays stake actually worth this kind of money?
But, of course, it is ridicolus money for something extremely boring like fotball to....
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Liberty Media bought controlling interest in F1 for $4.4 billion in 2016. That's $5.8 billion adjusting for inflation. 2016 was also before F1 get that solid increase in popularity and had few teams struggling to keep racing.
Promoter wanting 10% of that seems like ok deal and could be worthy for some company believing WRC has unfilled potential to grow.
More than 20 times EBITDA does indeed seem quite ambitious, depending on what sort of fixed contracts / commitments it has in its pocket.
But half that would not be so ambitious and still a LOT of money....
Wow, just seen this now, is everyone there tired of the WRC??? I wonder what will happen to all the calendar deals made with the current promoter, I’m guessing that at least for the year of transition (or 2) they would be respected, but it’s going to be a whole different ball game.
Will Red Bull want to keep propping up M-Sport if they no longer own the WRC rights?