Castrol are sponsors of the Ford WRC team and the Ford V8 Supercars team also. Seems like they're putting their money into the blue oval.
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Castrol are sponsors of the Ford WRC team and the Ford V8 Supercars team also. Seems like they're putting their money into the blue oval.
perhaps its just down to the profile of the BTCC these days then, i guess these companies are still out there and involved in motorsprot in some way, but prefer to put their money into genuinely global or continental championships rather than smaller domestic series, maybe, with BTCC seeminglyon the rise again we will see a greater interest from some of these larger companies again?
and like stated above, companies seem to be more interested in headline sponsoring a series rather than an individual team, i guess that way they get the exposure whenever the series is mentioned/watched but don't have to suffer the potential brand damage of their chosen team performing badly against the competition
I think someone like Seat would be a prime example of how teams are sponsored around the world. In the WTCC for example, the main team is covered in Red Bull logos and Seat Italia is sponsored by Castrol.
Look then, at the BTCC team which has itself as the major sponsor......
It's interesting how Nascar/V8 Supercar too?? seems to thrive with many non-automotive sponsors when every other global series struggles?? Are US/Aust audiences just more receptive or susceptible to marketing??? :rolleyes:
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Originally Posted by kmchow
Much bigger audience thats why. A non automotive sponsor often, won't be prepared to chuck all their sponsorship money in a small specialist (in terms of Nascar/NFL/NHL/PremierLeague/Uefa cup etc) championship.
I think the nature of current BTCC entries has a lot to do with it. The kind of big-name sponsors you're talking about are only really going to get involved on a significant scale with manufacturer-backed teams, of which we've only got a couple right now. I can't imagine say Blaupunkt or one of the oil companies getting involved as title sponsor for say Dave Pinkney or Matt Jackson.Quote:
Originally Posted by Robinho
What we've got right now, to me, seems much like the BTCC I remember in the mid/late 80's, with a few teams having big name sponsors, but many more having sponsors who are linked to individual drivers, either because they have long-term relationships as a sponsor for that individual driver, or because of that driver's business activities outside their driving career.
"Motorbase Performance is running the ex-works SEATs Toledo Cupras of former champion Jason Plato, James Pickford and Luke Hines, all of whom recorded victories in the cars in the 2005 season. They have been re-built by the Wrotham-based team’s engineers and are ready to hit the 2007 championship trail as good as new." From SEATCupra.net
Seems to suggest three cars from Motorbase?
Quote:
Originally Posted by Rover V8
i think you are probably right, as these things often are cyclical, and the sport definateley seems to be on the rise with larger grids and greater exposure than for a few years. as the competitiveness of the series rises, as does the draw to teams, drivers and sponsors, and as funding increases, so does the series, in quality and depth, until it hits a breaking point with costs versus value and the whole thing starts again, unless the management can keep a good enough control to ensure that the bust never happens and the teams, manufacturers, drivers and sponsors are happy to keep going and the fans are happy to watch.
i don't envy them, they have to battle to promote the series, encourage entrants and investors, but then when things take off, have to keep control of the whole thing to stop the money they invite in destroying the series.
i would say that the Aussie V8's are a prime example of this, large grids and an aparemtly healthy series, loads of teams and varied sponsors, it obviously represents value to them, and perhaps DTM an example of a series teetering on the brink, loads of money involved, but the whole thing is at the mercy of the organisers keeping the limited manufacturer base involved, who obviously want to see value for their investment, who are apprently subsidised to keep them in the series
i'd wait til they confirm the second driver before getting too excited over a 3rd car.Quote:
Originally Posted by Alfa Fan
the possibility to run 3 cars has been discussed several times, and i think the only way that would happen is if the right person with the right cheque turned up. as the 2nd drive has yet to be confirmed i would say a 3rd car is distinctly unlikely for now. they definately have 3 cars, but i think the 3rd is likely to be a spare for now, if even fit to race
Which rock are you living under - the second driver is confirmed as Matt Allison.
http://www.seatcupra.net/seat_sport/...drive_566.html