Originally Posted by Dickie L'Amour
I'd say Halfords have taken far more glory from it as they have been able to exploit their participation in the BTCC to the full, eg. filling its stores with TD/Halfords posters/fliers and a race tracks etc. thus promoting themselves as having a very sporty, professional image to many thousands (millions?) of walk-in customers throughout the year. Most people into motoring will probably know it's a Honda (not guaranteed as it's not a model on sale in the UK) but that bracket of people will only make up a per centage of all Halfords customers. And sorry I don't what per centage!