Originally Posted by tbyars
Boy, here is a big one for me.
I have been involved with a number of technically-oriented industries in my days. And the best lesson I have ever learned is that it DOES NOT start with the equipment. The equipment is never the key. PEOPLE ARE ALWAYS THE KEY. And I believe motorsports is no different whatsoever.
Many, many CCWS fans went into 2007 with this attitude that the DP-01 would be the savior of the series, "The Future of Racing." That, IMO, is a crock. What a short sighted, ignorant statement. Look how 2007 has turned out. Misdirected loyalitites. Misdirected priorities. I give you the 2007 "breakout year" CCWS series as proof.
FORGET ABOUT THE CARS. Forget about the chassis, forget about the engines, forget about the tires. All of those things, in ANY motorsports series, are nothing more than selecting a vendor, something that has to happen in every business in the world every day.
For the same reason, the issues in the IRL won't be resolved in any way by any decision Honda makes. Any leader of vision can take those challenges and overcome them.
Dr. Jack, I don't know WHAT comes next, but I do believe I know how it happens. The series that finally figures out this entire deal is about its people - and the way they will be successfuly marketed - will be the series that survives. It ISN'T about the cars.
Look back at the CART news releases from 1995 - 1998 or so. What a marked contrast. You didn't see Craig or Pook's name mentioned at all. It was all about the drivers. Even the manufacturers then had the wisdom NOT to make it about their chassis, their tires, their engines. They made it about their drivers and their teams.
It was all about marketing the drivers and teams. And it caught the imagination of the racing-enthralled public.
Show me a month's worth of press releases from either series that doesn't mention Tony George, Brian Barnhart, Kevin Kalkhoven, Gerry Forsythe, Paul Gentilozzi, Steve Johnson or Tony Cotman and concentrates on marketing marketable drivers and teams, and I'll let you know What Happens Next.
What do the fans want, Dr. Jack?
They want heros who capture their imagination.