I think a sports station in Finland should cultivate it. IT wasn't a big deal in Canada when the tourney first started in the late 70's. Canada didn't win it much (we sent a club team over to represent us rather than a true national team) and even when the national program got going, we didn't take to the tournement really until TSN, our first national sports network started pushing the program and the fact we were in a quest to win it. Then Canada had a string of 5 wins in a row, and it is now a Christmas staple for people who even just casually watch hockey. The networks there are making a mistake selling it as a pay per view.Quote:
Originally Posted by DexDexter