Yeah, we live in commercial world that is a fact, like it or not, I personally don't like it. It is just not right and the idea of sport is lost somewhere with so much commercialization - the competivness in sport is now not on the field, or the road, or the track, but between the money makers. Everyone is trying to make money of it, I completely agree here.
Unfortunatelly Rally can't compete with F1 for example in commercial aspect, F1 is much more attractive for money making, it is just much more easy to make lot of money there, and this will always be so, this is something I don't understand much as it is boring race most of the time nowadays. So looks like Rally has kept something more of the sport value around all commersialization.
Lets go little back in Group B days. At these days looks like the sport has its peak of interest and is understandable. The idea of Group B was exactly this - to attract more people's interest by giving freedom to manufacturers to create as much competitive cars as they can, and it worked for awhile. AUDI made marketing icon Quattro which lasts more than 30 years and appeared very successful technology not only for Rally, but also for track racing later as much as for everyday cars. Peugeot's 205 Turbo actally has saved the company back then from bancrut I think. May be the problem with Group B was that it attracted much more people than expected and this was out of control.
Nowadays rules for Rally cars are restricted and is much harder manufacturer to create a car which will be much faster than others, there came Loeb with his perfection and this made all the difference in competitivness. It is normal some people to lost interest when some man doesn't leave room for competition, so no much interest from media, sponsors, etc, etc. But I can't blame Loeb for that, he is just that good, and this is good thing - someone to try to beat him was a great challenge for other drivers. This is something which only the dedicated Rally fan can welcome and cheer, the masses can lose interest very quickly. They wan't to see different faces with different cars every year probably.
Last 10 years are difficult to evaluate. On one hand there is Loeb with his perfection, on other only 2 manufacturers were competicg most of the time. This is another thing people may loose interest for. They want to see more different cars competing, perhaps even some from same brand their everyday car is.
I think I talk too much :D . Now I'll need more than 1 beer :D
So this is my point of view if I understood the subject right. I personally will always love Rally, no matter what, so there is not much difference to me if it is soooooo much commersialized for the masses. The most money in Rally probably should be made by torism (I think this was discussed in another topic), but also must be more attractive for manufacturers in the first place. I'm glad to have this forum for following my favorite sport. :beer: