I didn't realise that iphones cost so much these days! :s I paid £99 for mine a couple a years ago but in hindsight should have paid a bit more for a bigger memory size. I was just looking up the cost on the O2 website and it appears that the iphone 4 white version has recently been released. Well I presume its just been released seeing as I managed to find a page telling me the availability at stores in the UK at at noon today and also telling me the page will be updated at 5pm. Theres a big part of me that has to admire Apple for releasing the same product in a different colour almost 11 months after it released the original version and there still being an apparent rush to buy its product. :D I only assume there is a rush to buy it from the availability webpage I found. Please note that this remark can not be substantiated as I have absolutely no confirmation that people are rushing out to buy Iphone 4 whites although O2 would have you believe that you need to get in quick.