Originally Posted by Mitch555
Safari Rally - pros and cons
Operations Perspective:
- Safari is a logistical nightmare, due to the massive expanses of stages etc. (Dakar gets around this by roadbook, and state series use a more descriptive road book to make a better balance between safety and speed).
- Cloverleaf format 'required'. Jean Todt has already backed this move away from cloverleaf for some events. 10 years ago this would have been a bigger hassle, as media needed the one spot in order to set up effectively. Again, lessons learnt from Dakar. And that is a far bigger operation than Safari will ever be.
- Lack of money to get the event running - subsidise - loan Kenya the money to get it started, get it back later.
- Can it run between Kenya and somewhere else to increase the money pool.
- flow on effects to the rally region are fantastic, something which really needs to be taken into account.
- We need to remember rallying is a rural sport, and not complete 'glitz and glamour' like our F1 cousin.
Marketing Perspective
- Absolute dream for all involved.
- it is like Monte, you win the Safari, you are always remembered and will treasure it.
- Unique - smashing through Africa at 200kph is always spectacular due to its unique challenges. It gets attention, like Monte does due to its uniqueness. Monte reached 14,000,000 viewers this year plus those who watched through third party streaming. That is with IRC promotion. The WRC version would be bigger again. Safari is the same. 14 million would not watch a live stream from Sardinia for example.
- The flow on effects for teams, tyre manufacturers etc. is huge. Conquering the Safari is still a big thing. People today still look back talk about Mini at Monte in the 60s, and those amazing images from the early 90s of Grp A in Kenya are iconic pictures.
- re-establishing the WRC brand in a market we should be in. Africa is never going to work with circuit racing, at least with rally we have a fighting chance.
As a privateer wanting a crack at a WRC event. My first picks will always be Monte, Safari, Finland, UK. You aren't getting the same out of Jordan.
Safari along with Monte Carlo & Finland are events which all motorsports fan take some interest in to a degree. A rally in Sardinia, it's just another rally. It isn't going to draw more people in. Your average person who isn't a devoted rally fan will watch these events due to the adventure and the variability in conditions and influencers on the result.