Max Mosley opens a can of worms.

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Originally Posted by ioan

The sponsors get 7 hours of world wide exposure every 2nd week, and that's why they pay, not for the sake of F1.

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I know but I think the issue for them is that it now includes something of an association with the certain character known as Max........and if the benefit does not outweigh the cost, they would be gone in a second or less. But clearly, while some of the PR has been unpleasant, it has not risen to the point that their products are being directly associated with the stuff of Max, or they would be already gone. And forgot not, this sport was proud to be the last bastion of sponsorship for tobacco (and at some races, it still is)

They care about the sport of F1 about as much as they care about some billboard on the side of some road in the middle of no where

Sort of like the words of a drug dealer, never get hooked on your own product

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Originally Posted by markabilly

But clearly, while some of the PR has been unpleasant, it has not risen to the point that their products are being directly associated with the stuff of Max, or they would be already gone. And forgot not, this sport was proud to be the last bastion of sponsorship for tobacco (and at some races, it still is)

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:up:

Absolutely right.

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Originally Posted by markabilly

I know but I think the issue for them is that it now includes something of an association with the certain character known as Max.

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That's only for the very few hardcore F1 fans who did indeed follow the vents closer, and even a part of those were on Mosley's side.

So yeah the positives outweigh by far the negatives ( I would say in a proportion of 99 : 1 at least) for the F1 sponsors.

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Originally Posted by markabilly

They care about the sport of F1 about as much as they care about some billboard on the side of some road in the middle of no where

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:up: ;)

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Originally Posted by BDunnell

And, to be honest, you have to wonder why recent events should bother them an awful lot.
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Bernie is hardly a likable figurehead for the sport (ask most non-enthusiast people what they think of him and it's unlikely to be positive) and, as I always say, its brash displays of wealth no longer seem entirely appropriate in these financially difficult times.

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In fact, I have yet to come across a single comment in this forum that portrays Bernie even remotely as a likable identity. The closest I have seen to "likable" describe him as a greedy human waste byproduct.

I hope he stays a year or so - because he has been working for the sport and made a good job - I think that's not good if a scandal organised of a newspaper can decide who leads the FIA.

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Originally Posted by Valve Bounce

In fact, I have yet to come across a single comment in this forum that portrays Bernie even remotely as a likable identity. The closest I have seen to "likable" describe him as a greedy human waste byproduct.

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Well, I'm not sure how good this or any forum is as a proper barometer of personal opinion, because there is a tendency to be inflammatory, but generally I think it's true that you won't hear too many positive comments about Bernie beyond 'successful'.

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Originally Posted by BDunnell

And, to be honest, you have to wonder why recent events should bother them an awful lot. Even without the Mosley scandal, it's not as if F1 always puts on its best or most appropriate face for the public. Bernie is hardly a likeable figurehead for the sport (ask most non-enthusiast people what they think of him and it's unlikely to be positive) and, as I always say, its brash displays of wealth no longer seem entirely appropriate in these financially difficult times. The prospect of recession is surely far more of a worry in terms of keeping sponsors than anything Max has done to F1's image.

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Bad publicity is still publicity.

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Originally Posted by BDunnell

Well, I'm not sure how good this or any forum is as a proper barometer of personal opinion, because there is a tendency to be inflammatory, but generally I think it's true that you won't hear too many positive comments about Bernie beyond 'successful'.

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Bernie is extremely intelligent, cunning and takes no prisoners in his approach. I admire all these qualities.

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Originally Posted by Garry Walker

Bernie is extremely intelligent, cunning and takes no prisoners in his approach. I admire all these qualities.

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I don't automatically admire all these qualities, because I value other things much more highly, but I can understand why some think as you do.

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Originally Posted by BDunnell

I don't automatically admire all these qualities, because I value other things much more highly, but I can understand why some think as you do.

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Obviously, there are far more important characteristics of a person than those.

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Originally Posted by Garry Walker

Obviously, there are far more important characteristics of a person than those.

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Sorry to maybe misunderstand you!