Max Mosley opens a can of worms.

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Originally Posted by Tazio

An interesting read I think! From an F1 business perspective!

One sport insider says: "However much the teams may disapprove of his behaviour, the line Mosley takes within Formula One is a line they, largely, support. The worry is that if he went, then it could all fall into other, unknown, hands." He says that Mosley provides a counterpoint to Formula One Holdings owner Bernie Ecclestone, and that "he can be relied upon to take a view of what is going to make the most successful future of motor racing".

http://www.mad.co.uk/Main/News/Artic...tomobiles.html

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Well, we are talking about the sponsors in that article and not the detrimental effect this business has had on F1 and the FIA, for example:

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Brands involved in sponsoring the sport seem to feel the scandal is far removed enough from them to keep schtum, in public at least. Vodafone, a lead sponsor of the Mercedes McLaren team, officially says that it accepts issues may occasionally arise on and off the track, but that it is "not our position to comment on such issues". Vodafone global brand director David Wheldon says the company "measures the impact of our brand awareness, preference and sponsorships, and whether our sponsorships are helping our customers feel positive about our brand".

Unofficially, it is believed Vodafone was active in voicing its discontent. A source close to the situation says: "Behind the scenes, some sponsors were deeply unhappy about the Mosley business, but were quietly told by their teams that it was in their best long-term interests that he remain."

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It is a very interesting read though.

Regarding Max 'n' Bernie...Nigel Roebuck has written that:

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I was told by an FIA man that so livid was Mosley with Ecclestone that there had been no contact between them since [the EGM] – indeed, he said, Max had declined to take Bernie’s calls. Was that true? “Yes,” said Ecclestone. “Absolutely true. I’ve had no discussions with him since the vote.”

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Who would want to talk to his backstabber?! :rolleyes:

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Originally Posted by Knock-on

Well, we are talking about the sponsors in that article and not the detrimental effect this business has had on F1 and the FIA, for example:

Originally Posted by
Brands involved in sponsoring the sport seem to feel the scandal is far removed enough from them to keep schtum, in public at least. Vodafone, a lead sponsor of the Mercedes McLaren team, officially says that it accepts issues may occasionally arise on and off the track, but that it is "not our position to comment on such issues". Vodafone global brand director David Wheldon says the company "measures the impact of our brand awareness, preference and sponsorships, and whether our sponsorships are helping our customers feel positive about our brand".

Unofficially, it is believed Vodafone was active in voicing its discontent. A source close to the situation says: "Behind the scenes, some sponsors were deeply unhappy about the Mosley business, but were quietly told by their teams that it was in their best long-term interests that he remain."



It is a very interesting read though.

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Sure Knockie, there is consternation by the advertisers. I for one try to disconnect them from the sport.
Alas they are inextricably linked to television, and to my way of thinking have perverted all professional sports.
The idea of the Corporate-Mafia strong-arming any sport makes me cringe :dozey:

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Originally Posted by ioan

One judging a sexual affair while the other is in charge of the needs of the drivers. :rolleyes:
Must be the same thing for you! :D

Tell me which one are orange the apples or the oranges?! :p :

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Actually, they're both bananas. :p :

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Originally Posted by Valve Bounce

Actually, they're both bananas. :p :

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Or................................................ ..........Nuts? :p :

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Originally Posted by Tazio

Sure Knockie, there is consternation by the advertisers. I for one try to disconnect them from the sport.
Alas they are inextricably linked to television, and to my way of thinking have perverted all professional sports.
The idea of the Corporate-Mafia strong-arming any sport makes me cringe :dozey:

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Well, between MaX and Bernie, they been "Corporate Mafia strong arming" for years and certainly perverting F1 (and I could but I will not add a pun about perverting in mistaken privacy), BUT I hope your face does not have a permananet "cringe" from those years.... :D


the difference between them and the sponsors, is that "B and M" are taking the cash in, and the sponsors are the ones paying, so maybe the sponsors should be getting something back in return without the accompaniment of a certain image of someone acting out....... :(

Of course, I would prefer the older days of less corporate stuff, so far as to be back to when there were no cars painted up like a box of cigarettes.....beer...tampexes or whatever....

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Originally Posted by markabilly

Of course, I would prefer the older days of less corporate stuff, so far as to be back to when there were no cars painted up like a box of cigarettes.....beer...tampexes or whatever....

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As usual we are in total agreement! :dozey:

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Originally Posted by markabilly

... the sponsors are the ones paying, so maybe the sponsors should be getting something back in return ...

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The sponsors get 7 hours of world wide exposure every 2nd week, and that's why they pay, not for the sake of F1.

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Originally Posted by ioan

The sponsors get 7 hours of world wide exposure every 2nd week, and that's why they pay, not for the sake of F1.

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And, to be honest, you have to wonder why recent events should bother them an awful lot. Even without the Mosley scandal, it's not as if F1 always puts on its best or most appropriate face for the public. Bernie is hardly a likeable figurehead for the sport (ask most non-enthusiast people what they think of him and it's unlikely to be positive) and, as I always say, its brash displays of wealth no longer seem entirely appropriate in these financially difficult times. The prospect of recession is surely far more of a worry in terms of keeping sponsors than anything Max has done to F1's image.