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Quote:
Originally Posted by chuck34
total budget for the entire grid is 145mil..... Joyce julius (which does factor length of broadcast and amount of mentions and screen time etc as well as attendance)....will result in 125mil total sponsor value...
Hoop?...are those 2008 figures and not 2009?... or were those 2009 projections?
*editors note:... not 100% sure if JJ #'s factor in attendance....
Yes, Team Budgets, are my approximation of Team budgets, - direct compensation such as prize money.
I deliberately low balled the JJ value for INDYCAR, they may hit 125 at INDY alone.
Joyce Julius and Associates prepares a "Sponsors Report" that has two components.
The Time a Sponsors name or logo appears on TV times the Ad Rate for the event.
"As one of the most watched sporting events, the race has a high advertising rate, said Eric Wright, vice president of research and development at the sponsorship research firm Joyce Julius & Associates in Ann Arbor, Mich.It doesn't take a winning driver to have the most sponsors. It does, however, take skill and charisma, looks and potential, Angstadt said.
Which brings us back to Patrick and our rankings of who will be the most valuable drivers in Sunday's Indianapolis 500.
Last year, Patrick placed 22nd at the Speedway, but she still pulled in about $15 million for her personal and team sponsors, according to Joyce Julius.
The logos for her team and personal sponsors, including Motorola, GoDaddy.com and AirTran, spent so much time on TV that they rivaled that of Target, sponsor of winner Scott Dixon's team, Target Chip Ganassi Racing. Target was on TV for 14 minutes; sponsors associated with Patrick and her team, Andretti Green Racing, were on for about 38 minutes.
This year, Patrick is in much the same position, if not a better one. Not only does she still count GoDaddy.com and Motorola among her sponsors, but she's also picked up Boost Mobile.
Primary sponsorships in the IndyCar Series range from $2.5 million to $7 million, though few companies ever cite exact investment amounts."
rh
The
Ken AKA SFF, it is the time prominently displayed, visible etc * ad rate.Quote:
Originally Posted by SarahFan
This is really what caused the end of CART, not some sellout by evil men.
When Target looked at the value numbers of one race, the Indy 500, equaling an entire season in CART the die was cast.
Now at the end of this year I would guess IRL is down from 08 but I wouldn't be surprised if they hit 180M.
So AD Rates and time sold is what really counts, not ratings. Of course ratings drive the former 2, but the worst case scenario for the IRL this year is 4-6 times better than Champcar's worst case.
I'm not saying it is all fine. or even sustainable, just a lot different.
Now this is about all I am going to say on this, back to racing.
rh
Quote:
Originally Posted by Hoop-98
come on hoop.... ratings drive the cost of the ads...
how much is an advertiser going to pay for .15
Come on sf indy will be over a hundred ... U just love typin .15 lol
Quote:
Originally Posted by Hoop-98
and it will be on ABC... which is a seperate deal...
and you like pretended you dont like participateing in these threads.... yet you do over and over on everyone of them...
back to your regularly scheduled racing
Everyone of them is a flat out lie goodbye**
The NHL bounced back on Versus, so will IndyCar.
Is it just me, or are there a greater variety of sponsors this year over last? If so that's impressive considering the cutbacks occurring elsewhere.
:)
now its just getting sillyQuote:
Originally Posted by Hoop-98