Originally Posted by
seb_sh
I've kept thinking about this superstars and media training idea, but I think it's not that simple. Rossi barely spoke english when he appeared but was an instant hit with the fans, in an era where you have other famous riders as well, even italians. Raikkonen is even less talkative than Tanak but until recently he was one of the most popular drivers. I don't think there is a recipe as each is unique. What you can do is provide the context where such a star can appear. That means low cost to entry to have a large selection pool and widespread access. One of the advantages of F1 is it's almost a habit, every couple of weeks at the same time on Sunday. Maybe they should do a short review + free live stage on each day (TV, Youtube, Twitch, wrc-live free, just show it everywhere), could be last stage of the day, maybe even give 3-2-1 points for the top 3. Sure WRC-Live may be less enticing but it's not like the championship is going to get rich from our subscriptions. More eyes on the product, more chances for sponsorship, have a growth mentality not a restrictive one.
So:
1. low cost of entry -> big selection pool of competitors
2. easy access to content -> more eyes, more sponsorship
3. support when a natural star pops up
just my 2c