Where are the photos from the other Ford-drivers in overall? No matter how little the difference, by uploading photos on facebook fanpages and Twitter on regular basis, they are giving the sponsors some exposure they would not have if they wouldn't do it... There is some reason why Neuville has more personal sponsors than others... Thierry knows how to make himself popular, and maybe that also takes part in the reason why Qatar/M-Sport chose Neuville in stead of Tänak? ;)
But indeed, if Thierry had taken a normal photo and uploaded that, it would have been perfect.