There are a lot of guys like that. Actually most of Rally1 drivers are Red Bull athletes. Rovanpera, Ogier, Evans, Sordo, Katsuta... Also Rally2 drivers like Mikkelsen, Cais, Gryazin, Fourmaux still.. And none of them have Red Bull on the car.
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There are a lot of guys like that. Actually most of Rally1 drivers are Red Bull athletes. Rovanpera, Ogier, Evans, Sordo, Katsuta... Also Rally2 drivers like Mikkelsen, Cais, Gryazin, Fourmaux still.. And none of them have Red Bull on the car.
That's strange. What kind of advertisement is it when nobody knows about it?
They wear the cap during interviews. You're so used to it you don't notice.
Yes, as seb said, it's all about keeping that Red Bull logo on people's eyes. You see Red Bull logo during interviews, you see it on onboard footages, you see Red Bull logo everytime, everywhere.
You may not actively be noticing it. But when Kalle won title last year or Ogier year before, the first thing you can see after doors of their car opened was Red Bull branded logo. And when they got out, they put a Red Bull cap on their had. And all these things are on all the images.
And I haven't still bought a can of RB for at least 15 years, maybe more.... Nor haven't bought a Monster or any other kind of energy drink
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They had over 8 billion euros revenue in 2021 so it works for some people. Like others posters have said their strategy is to have the brand always on show and associated with success and extraordinary events. I'm sure there are people who drink 1 or 2 a day.Quote:
Originally Posted by cali
I'm well aware of this. Just to point out that although I'm not the target group, I'm still thankful they have invested so much over the years in rallying.Quote:
Originally Posted by seb_sh
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Yeah, you are not the target group. Target group are people that are tired, go to store and buy the brand they know most. Or people drinking vodka and red bull hah
M-Sport paying tribute to Ken Block
Attachment 2365
Longer vid by Red Bull how the livery is wrapped on to the car https://www.youtube.com/watch?v=U4sTLtCpdCs