REALLY!Quote:
Originally Posted by nigelred5
You do.
Import Tuner--54,000
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REALLY!Quote:
Originally Posted by nigelred5
You do.
Import Tuner--54,000
Thanks for the links. After going over them I am even more convinced that those magazines are of no use to the Future of Indy Car.Quote:
Originally Posted by Bob Riebe
Over 50% of the readership average No College and Over 34 years of age.
60% have no children.
Well......Duh. That highly desirable market is solidly on-line.Quote:
Originally Posted by Bob Riebe
They don't buy archaic forms of media like Magazines.
Well, I can't disagree with that, Bob. Now that I'm with a company that doesn't hound me 24 hours a day, maybe I can do that. Plus, if someone will step up and meet my price for this timber I've had for sale, early retirement gets that much closer to reality. I'm holding onto that white "Sonny Crocket" Armani in anticipation of being able to "get out" whenever I want to. Maybe soon?Quote:
Originally Posted by Bob Riebe
Like most automotive trends, I'd say they're bigger on the West coast, but no, tuner cars are everywhere. Years ago I went to NOPI events in several southern states. I would go to a southern Hot Import Nights, but I'd probably feel out of place. Getting old(er) sucks. :(Quote:
Tuner cars are a West Coast thing at best.
I appreciate the above information. But let's get back to what I said: "But my impression is that most of the people in that younger demographic subscribe to tuner magazines... if they subscribe to mags at all." From the links you provided I just looked at the demographic percentages. It appears that roughly 28% of the visitors to Hot Rod.com are 18-34 and 34% for CarCraft.com, while 48% of the visitors to ImportTuner.com are 18-34.Quote:
Here are some , as of 2009, paid subscription numbers, from the Audit Bureau of Circulations that go along with the demographic charts in the above post.
Automobile--571,321
AutoWeek--279,705
Car Craft--227,611
Forbes--920,873
Hot Rod--657,151
Popular Hot Rodding--104,905
Road & Track--719,811
Scientific American--599,840
If my impression is wrong, I'm fine with that. But so far, I haven't been shown that it is.
Look Bob, I like cars in general. Hot rods, (some) tuners, exotics and quasi-exotics and luxury GT's. I like pickup trucks too. So I'm not trying to beat down anyone's favorite type of automobile. But it's no secret which demographic most sponsors pay the most attention to. And yeah, it depends on the product (marketing for Viagra and Depends undergarments aren't focused toward 18-34 year olds, for example). But 18-34 year olds, especially those who are not hardcore gearheads, I don't think know or care much about cars from the 60's and 70's. And for that reason, I don't think the OEM's are going to choose an engine platform which would mainly appeal to people over the age of 40.
Personally, I don't care if they go with turbo V8's, turbo 4's & 6's or N.A. V12's. Just so a couple of better known makers step in and market their participation in the series, I'm good with whatever. :)
I going to round this off but- fifty percent of 54,000 is 27,000 people age 18-34 paying for a subscription.Quote:
Originally Posted by Jag_Warrior
Thirty percent of 600,000 paying subscribers 18-35 is 200,000.
Read it as you will but more people of that age bracket are interested in standard mode of high performance vehicles, than are interested in tuner style cars.
Not a big deal to us, either way, but it is to those who are trying to sell a motorsports product to those people.
Who would you rather have reading info on your product, 27,000; or 200,000?
I have read some tuner magazines, and some of the tech. items in there are fascinating.
One gent, who went against the trend in his group by hot rodding, but not drastically a vintage Nissan RWD luxury sedan. Not a big thing except they were never sold here, so it had to be brought over some how .
The more things change, the more things stay the same.
Ah, Eki speak, brilliant.Quote:
Originally Posted by anthonyvop
SThere's an entire genre of Modding big old Japanese sedans. I still fail to see what magazine circulation has to do with anything in 2010. Lets talk about unique hits to tuner oriented websites if you want to gauge interest in tuner cars. The tuner crowd wouldn't waste $7.00 on a print may when they get far more info for free online.Quote:
Originally Posted by Bob Riebe
As far as tuner cars being a west coast thing, the 600 tuner cars that showed up o the last informal get together at my local dragstip would beg to differ. I couldn't go 30 seconds around here without seeing a modded Honda or Mitsubishi or Subaru or even a cobalt
if I tried.
Ideally the engine should be a engine with similarities to street cars - not old tech. Beyond that, it doesn't matter as long as manufacturers or builders are willing to get on board.
I don't think the performance market is quite as split up as you may think... it just boils down to what you can afford. The little 4-banger tuners are inexpensive. Mustangs also have a huge youth following, & they have 5 liter V8s. The guys with a little more money are running BMWs & 350zs. The older guys have the Vettes & Porches. Everybody dreams about Ferraris. In most of the country, they are all part of the same car culture.
One thing to keep in mind... the more expensive the cars they are driving, the more money they have to spend on racing stuff.
SAll of those magazines are just as much about lifestyle as they are about the cars these days, and most of them are either trying to dosomething on the cheap, or spending what's left of their funds so they don't leave it behind.Quote:
Originally Posted by Bob Riebe
I'm still having a hard time figuring out exactly What You are advocating? Domestic manufacturers are a huge longshot for returning. I won't lay my retirement on that happening. That leaves import manufacturers and 21st century hotrodding, I mean tuners, not all of which are nitrous injected fiberglass encased econorockets.
The turn this thread took has nothing to do with tuner cars, Tony has that fantasy, but with how to get a product in front of people who might use (attend) that product, and what that product should be.Quote:
Originally Posted by nigelred5
Advertisers pay dollars, now who gets the most bang for the buck; those who advertise in Hot Rod that has a minimum of six hundred thousand readers a month; or those who advertise in a magazine that has fifty thousand readers a month?
The vacuous cry of "no one reads anymore" is only made by those who do not.
It makes a showy head-line, (if it were true,perhaps linked to the dropping intellect of the U.S.), but is not based on reality.
It is not what it once was,ibut is still a multi-million dollar industry.
I am trying x,y, or z, I am answering Tony's vacuous statements.Quote:
Originally Posted by nigelred5
Similar to Tony, you seem to be stating absolutes about something you know little about by your remarks who and why people read the magazines mentioned.
As for tuner cars, they are at their best on the west coast where they truly were born.
Elsewhere they exist, but compared to standard forms of high performance vehicles. as covered in most high performance magazines, they are a small sub-group, less common than low-riders, on a national scale.
Back to thread topic.
Fini.
I see why you do not like reading, your skills are lacking.Quote:
Originally Posted by anthonyvop
NO children 0-17.
Over fifty percent no college degree, hmmm, the average on no college is less than fifty percent, do the math.
Now try harder next time.
27,000 or 200,000 what? People who a magazine claims read their dying media?Quote:
Originally Posted by Bob Riebe
What about Websites?
Popular Hotrodding magazine Daily Pageviews: 4,435
133,050 a month.
http://www.cubestat.com/www.popularhotrodding.com
Vs
Import Tuner magazine Daily Pageviews: 15,549
466,470 a month
http://www.cubestat.com/www.importtuner.com
Where do you want your money to go?
Don't forget that the Demo for Import Tuner magazine is the target for Indy Cars.
That 466,470 a month number is probably pretty young. As they get older, they will buy more expensive & non-ricer cars. If they become Indycar fans now, good chance they stay fans for a long time. Its a good Demo to target...Quote:
Originally Posted by anthonyvop
How to target them best is the big issue.
I think any fast engine could appeal to this crowd - but Indycar needs a lot more than the right engine. What could be proposed that would do better in drawing in the young car & racing nut?
Is there any reason NOT to target this crowd?