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It was the day a million iPads trumped a billion PCs.
On Wednesday, Apple passed Microsoft to become the world's most valuable technology company based on market capitalization.
While the two may end up trading positions for weeks and months to come, the unseating of the Redmond software giant captures the rise of consumer gadgets over workhorse corporate software.
Microsoft continually has dismissed Apple for its single-digit percentage of the PC market. With the launch of the iPod, iPhone and iPad, however, the Cupertino, Calif.-based company has continually dazzled Wall Street traders with the new, new thing.
Traders appear somewhat bored by Windows and Office, even if the software continues to rake in billions of dollars.
As Roger Sterling said in the TV show "Mad Men" about ad accounts, "Old business is just old business."
Microsoft stock fell 4 percent Wednesday to close at $25.01, which figures out to a market capitalization of $219.1 billion. Apple stock fell 0.5 percent to close at $244.11, giving the company a market capitalization of $222.1 billion.