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The 2007 Intercontinental Rally Challenge (IRC), a newly created international series authorised by the FIA, will start in March 2007 and will mark the birth of a new rally generation.
The decision of SRW Events Ltd., the promoter and organiser of this competition, to launch the IRC is emblematic of a new approach to enhancing the value and excitement of the rally sport for TV viewers and will offer manufacturers, drivers and organisers a large-scale project. One of the IRC's main objectives will be to create a strong proximity with the public, a concept that will be developed at all levels of the IRC especially with the innovative TV production.