Just went back and looked at your numbers Ken/Sarah. It was Texas. It had a .36 share, but more households than the .5 LB. Something "funny". I'll stick with looking at households.
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Just went back and looked at your numbers Ken/Sarah. It was Texas. It had a .36 share, but more households than the .5 LB. Something "funny". I'll stick with looking at households.
interesting...Quote:
Originally Posted by chuck34
becuase I tend to trust the neilson rating....and figure authors/posters/bloggers/etc get the conversion between hoseholds and viewers etc wrong/confused....
for me if neilson says texas is a .3...... and LB was a .5.......Id suggest LB outperformed texas..... the rest is just spin, statistics and Bull****
This does not matter since the biggest race of the year records the lowest ratings ever, down from last year. There were some interesting (read panic) meetings the past few weeks and Izod is not at all pleased. They had expected an increase, of a point or more. That did not happen, and spin mode is in play.Quote:
Originally Posted by Lousada
And that folks, is bad news.
there was a lot of talk/smoke about key metrics when the Izod deal was inked.....Quote:
Originally Posted by EagleEye
I would think a increase in the i500 rating was at the top of the list
Household numbers are easy to count: one per television. Viewership numbers are trickier but are the ones which matter, because they measures how many people watch.
do you think IZOD would leave indycar if they are not pleased at all? or stick around and hope for the best?Quote:
Originally Posted by EagleEye
Quote:
Originally Posted by The instant classic
If they believe it ain't working and they have a Legal out they are gone. Those are big "if"s though.
It all comes down to if they can sell more alligators because of the deal.
This!^Quote:
Originally Posted by EagleEye
We have to remember that this is the Indy Racing League, not the Texas Racing League or the Barber Motorsports Park Racing League. So with Indy's ratings over the past decade still trending down like Enron's final 12 month stock chart, and with the Indy 500 now getting a TV rating that's just a tad higher than what Long Beach used to get, THAT is the issue that the league is going to have to deal with.
This new fellow at the IRL seems like he has the spirit to get things done. The question is whether or not he can figure out WHAT to do - and if he'll get the support and resources necessary to be effective. It seems that someone at the IRL or IMS would study how the Kentucky Derby completely turned itself around when its situation was very similar to what the IRL is now facing - and maybe hire some of the people who helped get that done! The Derby was recording lower TV viewership year after year, and then they found ways to appeal to (non-hardcore) fans again. It took awhile, but they're now seeing much higher ratings. Did I read that this year's ratings were a record for the Derby? So in the same month that Indy got a record low, the Kentucky Derby got a record high? Somebody can check the numbers, but I thought that's what I read.
The Super Bowl is not seeing near record low TV ratings... neither is the Daytona 500 or the World Series. I don't watch basketball, but I doubt the NBA finals are going to see near record low ratings either. It's nice that the Versus numbers are up, though it seems the devil is in the details with them too. But if they really are up, then that's good. But still, marquee events should not be touching new lows every year, if the overall sport is to ever grow. The IRL is just going to have to admit that it's not the economy, sun spots, BP oil, or anything else. I don't know what it is (or how to fix it). But since it's not affecting other sports in the same way/to the same degree, it is something unique about the IRL that's causing this continued drop off in viewership and interest every year. There's something about the current state of open wheel racing that is still causing people to change the channel... even for the Indy 500.
I am tired of the Kentucky Derby Comparison.Quote:
Originally Posted by Jag_Warrior
Yes the Derby's ratings have been climbing as of late (Thanks Barbaro) but it has not equated to a growth in Horse racing. In fact parimutuels have been dying out across the land.
The growth in the Derby is a product of shrewd marketing of things that are unique to the event. Alcohol, fashion and gambling. Alcohol in that it is considered a Cocktail party that is "cool" to attend. Fashion in the hats and the label outfits the women at the cocktail wear. Gambling is self explanatory.
The media salivation over Barbaro also brought huge attention to the event. And people like Horses.
Indy has none of those. Aside from the cars and a few drivers Indy has Parades, Tenderloins and Jim Nabors. That is about as cool as a Jr. High-School Dungeons and Dragons club.
Why is this the first I'm hearing about tenderloins?