But why not, when they were interested in IRC?
Lack of live tv? Lack of prestigious events like Monte, Safari, Sanremo, Corsica?
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This new car looks nice, doesn't it?
https://www.youtube.com/watch?v=025yXZVNG4g
I'm quite sure that IRC used to have far bigger audience and TV space than SWRC or WRC2 (for example here in CZ the mass media coverage of WRC2 is zero). We can see literally an explosion of R5 cars everywhere (British and Portuguese championship as best examples) so why they can't bring more competitors in ERC? For me really the only answer is that they don't care anymore.
I think its just because wrc2 is the big championship for privateers nowadays and finally there is no unfair competition from money-drivers with rrc cars...
every driver dreams of the world championship, not the european... and now wrc2 is affordable... the explosion of r5 cars in national championships is because of that, affordability...
it would take an enourmous effort for erc to fight wrc2 notoriety, even with the poor coverage wrc2 is getting from wrc promoters