Originally Posted by Mihai
You are being a true rally purist hardliner. :D Your conclusions are based on the premise that 'motorsport cannot be ecologic' which is quite questionable. Just like car makers and race tuners can extract now more bhp from a 1.4 litre engine, the same way they can extract more miles from 1 litre of fuel. It's not a question of ecologic, but a question of being more fuel efficient.
And yes, I do believe that an eco-freak customer, encouraged by EU tax subsidies for low-emission/low-consumption cars, will buy a Prius from his local showroom if Toyota is winning the World Rally Championship with a stock-based hybrid Prius WRC. For that, the FIA must shift is focus from naked performance to emphasize on fuel efficiency.
If a hybrid Prius WRC is more efficient than a hybrid Honda Accord WRC on Sunday's race finish, then Toyota will sell more Priuses on Monday. You just need to introduce one more vital variable in the equation: consumption. If fuel consumption is on regular car customers' minds, then it should be on race engineers' minds, so that the WRC won't lose it's fan base. And for that, the FIA would need to introduce a consumption limit for crews per rally, that could be lowered every 3 or 4 years.