No wonder Ford is screwed

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Originally Posted by theugsquirrel

Probably because they wouldn't be as memorable. I'm sure far more people have looked at a Mondeo thanks to that "ad with the balloons in it" rather than an ad that states the finer qualities of the car. I think the ad is quite clever.

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Ok think of it another way. If you saw the ad and never saw any Ford branding at the end then what would you think it was an ad for? Why not show 30 seconds of dogs humping each other and then a Ford logo at the end? Memorable, cheap to film and still nothing to do with the car :)

Where are the ads promoting Ford as WRC Manufacturer Champions, very few and far between. Though saying that, Citroen aren't much better.

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Originally Posted by AndyRAC

Where are the ads promoting Ford as WRC Manufacturer Champions, very few and far between. Though saying that, Citroen aren't much better.

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Nah. Far better to spend all that money winning the manufacturers title and then never tell people who don't follow the WRC :)

Clever Focus. Stupid marketing executive :)

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Originally Posted by Daniel

Ok think of it another way. If you saw the ad and never saw any Ford branding at the end then what would you think it was an ad for? Why not show 30 seconds of dogs humping each other and then a Ford logo at the end? Memorable, cheap to film and still nothing to do with the car :)

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They wouldn't let him back in the board room after that, y'know...

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Originally Posted by Hazell B

People who aren't bothered about cars, racing and engines watch TV adverts, which at the end of the day is the vast majority. If it's cool or suitable for a certain type of person, but rubbish (and there's a long list out there) it will sell, plain and simple.

After all, how many Rover 45's, etc. have you seen on the roads today? Without advertising, most of the 4x4 market simply would never exist, especially all those silly women in great big pick-up crewcabs who saw an advert and finance deal half way through Emmerdale :mark:

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Exactly. Advertising must work, otherwise companies wouldn't do it. Saying that 'I wouldn't buy anything on the basis of an advert' is missing the point. They clearly have some influence over people. This is not to say that there isn't an awful lot of bullsh1t involved in the process, but the end result does deliver if done properly — and if the product is good enough, of course.

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Originally Posted by AndyRAC

Where are the ads promoting Ford as WRC Manufacturer Champions, very few and far between. Though saying that, Citroen aren't much better.

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Therein lies a big question about the value of promoting cars through motorsport, which, when you think for too long about it, calls into question the whole notion of manufacturers participating at all when they don't try and get anything out of it.

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Originally Posted by BDunnell

Exactly. Advertising must work, otherwise companies wouldn't do it. Saying that 'I wouldn't buy anything on the basis of an advert' is missing the point. They clearly have some influence over people. This is not to say that there isn't an awful lot of bullsh1t involved in the process, but the end result does deliver if done properly — and if the product is good enough, of course.

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Well perhaps my statement should have been "This advertising isn't done properly"

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Originally Posted by Daniel

Well perhaps my statement should have been "This advertising isn't done properly"

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Might still work, though. We don't know.

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Originally Posted by BDunnell

Might still work, though. We don't know.

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It has as much chance of working as a Britney Spears yodelling album has of selling. That's not to say they're bad cars and won't sell because that's not true but I can't see how these ads help the cause of the cars they're trying to sell.

Of course ads don't necessarily need to just list specs like old style ads might have. For instance
http://youtube.com/watch?v=CLmE4lby_fI
The ad says nothing about the car until the end when it says "the new Citroen C4. Alive with technology"

Which then invites the person to investigate and see what this means rather than scratching their head wondering why cars are floating on balloons or why birds aren't flying.

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Originally Posted by Daniel

It has as much chance of working as a Britney Spears yodelling album has of selling. That's not to say they're bad cars and won't sell because that's not true but I can't see how these ads help the cause of the cars they're trying to sell.

Of course ads don't necessarily need to just list specs like old style ads might have. For instance
http://youtube.com/watch?v=CLmE4lby_fI
The ad says nothing about the car until the end when it says "the new Citroen C4. Alive with technology"

Which then invites the person to investigate and see what this means rather than scratching their head wondering why cars are floating on balloons or why birds aren't flying.

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Talking of Citroen, they're just as bad as Ford - they have 4 times WRChampion, and have you seen the car they've put his name to - a poxy 1.6L 110BHP. Very clever.....