Please BMW, something different this time!! (an open letter)

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23rd April 2012, 19:54
Rallyper

Quote:

Originally Posted by Barreis

Germans think the way that would give them better income through good marketing and that's DTM, not WRC unfortunatly.

So then BMW wasn´t on in the first place. Have we been mislead by PD? What can we believe in this mess?
23rd April 2012, 23:13
Franky

Quote:

Originally Posted by Barreis

Germans think the way that would give them better income through good marketing and that's DTM, not WRC unfortunatly.

They are marketing BMW in DTM and MINI in WRC. How many DTM followers would buy a MINI Countryman based on the performance/looks of a BMW in DTM races? None.
(Or how many Fiats are sold more because Ferrari is producing great cars?)

Those two things can't be put into the same equation as you've done, Barreis.
23rd April 2012, 23:19
BDunnell

Quote:

Originally Posted by Franky

They are marketing BMW in DTM and MINI in WRC. How many DTM followers would buy a MINI Countryman based on the performance/looks of a BMW in DTM races? None.
(Or how many Fiats are sold more because Ferrari is producing great cars?)

Where has this even been suggested?
24th April 2012, 00:09
AndyRAC

I do wonder sometimes about the naivety of some people on here towards the WRC......Do some of them watch any other sport/ Motorsport? If so, then you'll realise the WRC isn't 'cutting the mustard'. BMW simply aren't going to fund a project that gives little, or no return. The DTM, whatever it's faults, is their priority; were they take on their Premium class rivals. It's a no brainer.
24th April 2012, 06:54
Franky

Quote:

Originally Posted by BDunnell

Where has this even been suggested?

Every post where such words as BMW, DTM and priority are mentioned in this MINI-Prodrive case.
24th April 2012, 10:30
Rallyper

Quote:

Originally Posted by AndyRAC

I do wonder sometimes about the naivety of some people on here towards the WRC......Do some of them watch any other sport/ Motorsport? If so, then you'll realise the WRC isn't 'cutting the mustard'. BMW simply aren't going to fund a project that gives little, or no return. The DTM, whatever it's faults, is their priority; were they take on their Premium class rivals. It's a no brainer.

Somehow BMW has been involved in the MINI-project. That truth, OK? The question is why they don´t fulfill or maybe even worse pulls out? Isn´t it as PD says? Some people here on this forum do mean that BMW never was in.
I think that just confuses. And it´s not true either.
24th April 2012, 10:34
Barreis

Prodrive sucks.
24th April 2012, 12:25
MrJan

Quote:

Originally Posted by Franky

Every post where such words as BMW, DTM and priority are mentioned in this MINI-Prodrive case.

People are saying that BMW gain more from running BMW M3s in the DTM than they do from running a MINI in the WRC, not saying that they should advertise the MINI in the DTM. BMW will have a set budget, of which a small portion will go to motorsport, they obviously feel that the MINI brand gains more from that budget being spent in other areas (eg TV promotios) than they will from running a Countryman in rallying. TBH I agree, the Countryman isn't going to be purchased by many people that watching rallying, certainly not in the way that Imprezas and Evos were, or even the way that DS3s are/will be.
24th April 2012, 14:17
Rallyper

Quote:

Originally Posted by MrJan

People are saying that BMW gain more from running BMW M3s in the DTM than they do from running a MINI in the WRC, not saying that they should advertise the MINI in the DTM. BMW will have a set budget, of which a small portion will go to motorsport, they obviously feel that the MINI brand gains more from that budget being spent in other areas (eg TV promotios) than they will from running a Countryman in rallying. TBH I agree, the Countryman isn't going to be purchased by many people that watching rallying, certainly not in the way that Imprezas and Evos were, or even the way that DS3s are/will be.

Well, I think that it is loose speculation saying that. In what way can we measure what will happen with numbers of selling cars. Would Citroen and Ford also calculating in that way they´d never be in either.
24th April 2012, 16:06
AndyRAC

Quote:

Originally Posted by MrJan

People are saying that BMW gain more from running BMW M3s in the DTM than they do from running a MINI in the WRC, not saying that they should advertise the MINI in the DTM. BMW will have a set budget, of which a small portion will go to motorsport, they obviously feel that the MINI brand gains more from that budget being spent in other areas (eg TV promotios) than they will from running a Countryman in rallying. TBH I agree, the Countryman isn't going to be purchased by many people that watching rallying, certainly not in the way that Imprezas and Evos were, or even the way that DS3s are/will be.

Thank you, somebody who understands the situation.

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