Coulthard Sets Fastest Lap at Austin

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Originally Posted by airshifter

Smart money would be to get some of the NASCAR drivers previously in F1 out on the track in a car once it's paved. Better yet a seat swap type thing where they take both an F1 car and a NASCAR car to the track. Time for JPM to make a run or two. :)

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I would absolutely LOVE to see that. I liked it when Lewis and Stewart swapped their cars at Watkins Glen. That was something really interesting, and I bet something like that would be huge publicity for the Austin track once it's nearing completion. Also a bonus would be to see JPM in an F1 car again, if he could fit in that is. :D Regardless, I've always been his fan.

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Originally Posted by CaptainRaiden

Okay genius, now that we've gotten past the initial douchebaggery, how about understanding my question this time? Let me expand and simplify it for you, for your convenience. What's the point of doing a marketing run on an unfinished track where the F1 car can hardly move, and there's not a soul in sight? I don't think this would make sense to even the most creative and brightest marketing managers.

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Sorry mate, you are having some big holes in your thinking.
We talk again when you reach genius level, most probably never. :laugh:

There is obviously a reason why Mateschitz is a billionaire while you are trolling around! LOLz

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Originally Posted by ioan

Sorry mate, you are having some big holes in your thinking.
We talk again when you reach genius level, most probably never. :laugh:

There is obviously a reason why Mateschitz is a billionaire while you are trolling around! LOLz

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You took the "genius" thing seriously, eh Sherlock? :laugh:

The biggest troll in this forum's history accuses me of trolling. I MUST be doing something wrong! :eek:

Oh yeah, and Mateschitz is a billionaire because of stupid publicity stunts and running F1 cars on dirt, not because of a canned beverage that gives you a heart attack. :rolleyes:

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Originally Posted by CaptainRaiden

Oh yeah, and Mateschitz is a billionaire because of stupid publicity stunts and running F1 cars on dirt, not because of a canned beverage that gives you a heart attack. :rolleyes:

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Thanks for proving my point! :D

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Originally Posted by ioan

Thanks for proving my point! :D

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Troll, troll some more. ;) :up:

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Originally Posted by CaptainRaiden

Oh yeah, and Mateschitz is a billionaire because of stupid publicity stunts and running F1 cars on dirt, not because of a canned beverage that gives you a heart attack. :rolleyes:

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Mateschitz IS a billionaire because of stupid publicity stunts.

The actual product itself can't cost any more than about 11p to produce.

Marketing expenses such as owning F1 Teams, football clubs, running soapbox derbies, air races and flugtags etc. etc. etc. is all about convincing people to pay an exorbitant premium for that "canned beverage that gives you a heart attack". In fact that canned beverage is almost an incidental expense.

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Originally Posted by Rollo

Mateschitz IS a billionaire because of stupid publicity stunts.

The actual product itself can't cost any more than about 11p to produce.

Marketing expenses such as owning F1 Teams, football clubs, running soapbox derbies, air races and flugtags etc. etc. etc. is all about convincing people to pay an exorbitant premium for that "canned beverage that gives you a heart attack". In fact that canned beverage is almost an incidental expense.

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Gawd, am I speaking in another language? Why is it so difficult to get my point across? Where did I say their "other" publicity stunts are not effective? I only talked about stupid ones like at Austin not bothering their income figures one bit. Here, let me quote myself again:

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Originally Posted by CaptainRaiden

Oh yeah, and Mateschitz is a billionaire because of stupid publicity stunts and running F1 cars on dirt, not because of a canned beverage that gives you a heart attack.

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I'm perfectly aware of how all of Red Bull's other activities boost their sales figures, the things that you mentioned above + sponsoring everything that has to do with racing or speed, almost present in every goddamn racing series, sponsoring more drivers and teams than any other company I can think of. And yes, I also believe their other marketing strategies to be genius as well, which brings the company lots of exposure and publicity.

I'm only talking about "THIS" run at Austin as being a waste of money and resources, because IMHO it was stupid. I'm not calling ALL of their other marketing strategies stupid. Like I said earlier in one of my posts, I liked stuff like the pit stop at Parliament Square in London? This is a distinction you have to make. And ioan too before he goes on stating the obvious again.

Tom Cruise drives Red Bull in America | Formula One Video and Audio | ESPN.co.uk

Video of Tom Cruise in a Red Bull.

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Originally Posted by CaptainRaiden

Gawd, am I speaking in another language?

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Saddly no!

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Originally Posted by CaptainRaiden

Gawd, am I speaking in another language? Why is it so difficult to get my point across? Where did I say their "other" publicity stunts are not effective? I only talked about stupid ones like at Austin not bothering their income figures one bit. Here, let me quote myself again:



I'm perfectly aware of how all of Red Bull's other activities boost their sales figures, the things that you mentioned above + sponsoring everything that has to do with racing or speed, almost present in every goddamn racing series, sponsoring more drivers and teams than any other company I can think of. And yes, I also believe their other marketing strategies to be genius as well, which brings the company lots of exposure and publicity.

I'm only talking about "THIS" run at Austin as being a waste of money and resources, because IMHO it was stupid. I'm not calling ALL of their other marketing strategies stupid. Like I said earlier in one of my posts, I liked stuff like the pit stop at Parliament Square in London? This is a distinction you have to make. And ioan too before he goes on stating the obvious again.

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Do you have anything other than your opinion to substantiate that this was a waste of money? Along with the videos taken at the track, the car was also driven in downtown Austin. Here in the US it has generated a decent amount of media coverage considering what little was actually done. And in terms of marketing media coverage generates huge return due to the fact that it uses mostly the resources of others to promote the event.