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The internet is an amazing tool : )
Just came across this:
The Benefits of Sponsoring Success: An Analysis of the Relationship Between Television Exposure and the Position of the Motorcycle Rider.
http://www.ausport.gov.au/fulltext/1...2/arthur22.htm
It's a complex and extremely interesting analysis, and would be of great value to any potential sponsor of the sport.
The analysis isn't only aimed at benefiting sportbike to induce money from sponsor gush out for generous serving of sport to all people involved, the rider, and its long term continuity, but that mutually partnership will be also profiting the sponsor to gain larger market and of course a remarkable margin.
The most recognisable of the sponsored bikes were the Castrol Hondas (WSC), Team Kawasaki (WSC), Lucky Strike Suzukis (FIM) and the Repsol Hondas.
The whole content of the article is basically I would 99% agree, except something it didn't mention any recognizable sponsor-bike linkage of Yamaha. In case any possibility of uncertainty that sponsor used for different bike other than Yamaha such as: Ducati Marlboro, Honda Fortuna, and Honda Camel, I didn’t see they have been using Gauloises other than Yamaha, if only Yamaha Fiat isn't quite familiar yet :)
the journal was written in 1998 thats why there is no mention of Gauloises Yamaha, with Rossi's popularity if the journal was written in the 04 or 05 I'm sure Gauloises Yamaha would be the most recognizable bike.
Actually, the journal has backed up by sufficient references, it would become more trusted source if only mentioning the date of when it published, or else I can't read the date because it's written somewhere off beat.
If it's written once upon a time in 1998, i don't think the biggest hit Yamaha Marlboro would be easily overlooked, Ducati Marlboro came long time after the journal written, 2002 if i could remember well.
Plus, I couldn't see Kawasaki that has been never working with big sponsor deserved that place to be mentioned alongside Repsol and Lucky Strike in term of sponsorship issue.
In all, a decent journal, playing a lot of figure of speech, would be perfect if Yamaha dispute could be well accommodated and clarified.
Was Marlboro sponsoring Yamaha in 1998? I think they moved along with Kenny Roberts to Modenas and they were also sponsoring Biaggi's Honda
Today there was another announcement about a new sponsor for Team Roberts - they've picked up two or three new ones since the start of the season.
So it can be done! :D
if you also visit the f1 forum you may have seen this, spyker had an interesting idea on trying to sell the space on their F1 car, auction it on ebay
http://members.ebay.nl/ws/eBayISAPI....erid=spykerf1#
I was referring to early 1990, I didn't know that it's written specifically for 1998 :)Quote:
Originally Posted by ChrisS
Is it Top 1, California based oil manufacturer, the new team Roberts partner?
This is a brand that I am familiar with better than the rest world synthetic oil manufacturers. They are incessantly to introduce synthetic oil into country that initially produces and uses mineral oil.
Good news, can’t wait how they unveil their color on Roberts bike.
What now interests me is that we have some info on total budgets for the top end of things, but no idea of how things drop off as we go down the classes and grid.
I ask that because I notice articles like this one about the Jentin Yamaha team in BSB (who had an excellent Brands Hatch meeting):
http://www.crash.net/news_View~cid~18~id~146096.htm
And wonder what kind of budget is being talked about there. That sort of thing could be a bit more realistic for people like us to help out with than finding sponsors for Ilmor or such like.