I have a question for You - how much more easier and professional is for Citroen team to make their work in their tents (or whatever that is) than M-Sport ones?
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How should I know, I'm not marketing expert.
Don't know about that either, but there is massive crowd in their "supermarket" at times, don't know who these people are, and don't care at all.
Still waiting for an answer to my question about the professional work anyway. What difference does it make the form of the building job to be professional?
Yes, big manufacturer teams invite their dealers from Rally country and neighbouring countries, offering them VIP packages and this all gives additional value for VIP package. With cold weather you can have opposite effect with such a building. In the tents you have always colder and climate is more similar to the oustide and it is bit harder to work for people. In such a service building, you tend to have warmer climate and every time you change the climate for your car rapidly, you risk that something might go wrong. Have you used photo camera? When it is really cold outside and you come rapidly inside, to a warm room, the lense or class will be misted, same can happen going outside. Imagine that the car with its thousands of components is like a big camera and you have huge number of places where you might have undesired results of such a rapid temperature change. So, working outside might have advantage :)
I'll give an example to make You easy - the bees - they make hives in tree hollows, tree stumps, human made square boxes, whatever they find, still their product the honey has the same taste, smell and color, depending solely on the pasture. If You agree humans are lower than bees, I can also agree with that.
So much motorsport these days is marketing to their corporate clients, not just people turning up to watch. That's their #1 audience now, especially on location. They'll invite all local dealers and they bring their guests. That building is perfect for housing them in a privileged position (on the second floor).
It's the same at most circuit racing, where many of the best spots get taken up by manufacturers' corporate hospitality units (I'm looking at you, Porsche, who keep blocking Eau Rouge at Spa 24, and whoever has nabbed the Ford chicane entrance at Le Mans).
I'm not a fan of Hyundai's building, but that's just because seeing the team working in air conditioned 'luxury' doesn't feel right, but I spend most service park time with the other classes, who still have to work to a proper clock in old-school conditions.
How are the people eating and drinking from the free bar on the second floor of Hyundai making it easier for the team to do their jobs during service?
In that moment they aren't - but as others have said these VIPs, dealers, sponsors are all key to Hyundai getting the budget to do the WRC, and being able to afford to build that service park. And that big structure for Hyundai was something they could immediately claim to be the best in the WRC at.
Sadly it's why we are largely stuck with one service park and cloverleaf formats. Teams need a central hub they can host people. And the level of VIP experience you can provide does often have a direct impact on what sponsors you can get. Because you are effectively competing with all sporting events. In the rally bubble, certainly that's where WRX trounces the WRC because any corporate clients can be hosted metres from the actual racing action.