Originally Posted by
typhoon
I just don't understand why they're "repacking", like Franky correctly said, a product which is expensive for a "niche" sport, instead of lowering their requests for TV rights. They ask a lot of money for a bunch of stages on pay-TV, satellite broadcasters.
It's ok to work and develop a digital platform for online contents, I'm fine with it. But they should work on get as much as FTA channels to showcase the WRC to a wider audience, they need to be more aggressive in this market.
My idea would be more straightforward on this point:
- 2 stages pack (one on Saturday afternoon and the Power Stage on Sunday, basically like what they did with Red Bull TV in the past) on free-to-air big channels, involving them with very cheap TV rights to be more attractive.
- 7 stages pack (1 Thursday, 2 Fri, 2 Sat, 2 Sun) for the pay-tv which has now the world feed stages.
- All Live for selected broadcasters (Cosmote, BT Sport, Canal+, etc.)
They would get a much wider exposure and have benefits on both the WRC Promoter (this would mean more global partners jumping in) and the teams (more title sponsors getting a better value-for-money exposure).