Originally Posted by navtheace
Plenty of people who have the money for expensive sports cars and will just casually watch/read about rallying in the media when they see it.
It's the image problem that manufacturers do not want. Especially the likes of Aston and Porsche, two highly respected car brands to be beaten by a Fiesta.
If you were one of the main people of Aston or Porsche and were in a board room meeting discussing what motor sport to spend the millions on with the other top people, share holders etc. How would you sell them the idea of going rallying if someone asked if the Fiesta and DS3 will be faster?