Originally Posted by
speederbee
If Hyundai's 2023 is anything like their 2022, I expect they'll leave. After all, from a business perspective, they're spending tons of money on their WRC program as a form of advertising. They want people to see a cool Hyundai car and think "hey I like Hyundai, my next car should be one".
Well, this year: overall they've been soundly trounced by Toyota. Their top driver is constantly and publicly complaining that the car is trash. Most of the news articles about them discuss how dysfunctional the team is.
I hope they do better in 2023 and I hope they stay. But as it stands now, would a Hyundai boss look at this state of affairs and think that viewers are going to be persuaded to buy a Hyundai?