Faster than Bertelli anyway...
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And better grip than DMACK
Am I the only one who struggle to understand what Paddon says? New zeland accent is very difficult to understand unless you know english fluently which I don't unfortunately.
Unfortunately I was there during summer months. The only race I saw was the horse week (or something with the similar name) due to the job I had there. You guys go mad for horses races :D :D, there were a lot of people in the city also.
By the way those irish roads should be great for a proper rally, I'm sure that event is a very good one. I will come back for sure one day and the rally could be a nice excuse to do it.
You would be more than welcome, our roads are fantastic for rallying. We are lucky in this regard..... im very happy to say I was competing in the Galway International Rally myself just 2 weeks ago :D great event!
If you ever want to visit for the rally, let me know! Id be happy to let you stay here
I missed the C3 WRC Live videos from Citroen Racing over the weekend. Interesting to watch them now the rally is over, particularly Kris's comments on his Vargasen off https://www.facebook.com/citroenraci...4365340437057/
fun, fun, fun... unbelievable - https://youtu.be/NtGTZCZ5L3U
Elfyn Evans on a snowy Monte...
PSA has bought Opel? I didn't know they were going to do it!
Barman can you please play Ironmaiden's song 6 6 6 and dedicate it to the MSport drivers Tanak, Ogier & Evans.
https://www.youtube.com/watch?v=WxnN05vOuSM
If anyone is unsure why this particular song have a look at stage wins by driver so far this season
Promotion before sport - is this the way for the WRC ?
http://www.rallysportmag.com.au/home...ay-for-the-wrc
That is a very nice discussion to take.
I work in the marketing industry so I have also interest in these kind of dynamics.
But I would not take it like the author of the article did. I'm very much convinced that there is not such contrast between "promotion" and "sport".
I don't think that for the sake of promotion you have to sacrifice the sport. This is a leitmotiv when it comes to rally and I think it is one of the big mistake of the sport.
From one side (the promoters), there is the need to sacrifice the sport for the promotion because rally is a bad format for nowadays media.
From the other side, people thinks that driving 500km away and risking to lose 2 stages is a good achievement in a promotion point of view, but it's bad for the sport because at the end 2 stages have been sacrified.
In my opinion they are both wrong.
The need N1 for a good promotion is a good product! And a rally 70km shorter is not as good as the original plan! They have not sacrified a rally for the promotion, both the product and the promotion have been damaged from that hitch.
Rally is spectacular as it is and it is IDEAL to promote with new media!
Wake up promoters! People are all the time with a smartphone in their hands, something going on all day fits perfectly with our culture!
Also, the fact that it is different from other sports that have a single event of max 2 hours, apparently better to broadcast and promote, is fucking good. Rule N1 of marketing is to find differentiators of products, what makes them unique and use them to show people their value.
This is why I always feel the rage growing inside me when I see the kind of promotion WRC has. Although they have reached some very good achievement (I'm not that negative, they've done some good job), I think that still, a lot of potential is still unused and the reason is basically what I've written up here. (imho)
Would like to hear your opinions about this, not just how it should be promoted (we have talked a lot of time about it), but about the relationship between promotion and sport. Do they have to be in contrast all the time?
Beer break.
Delecour showing how to turn the wheel in a rally car using a pot cover.
https://www.facebook.com/22087739466...3229796432932/
(They laugh sometimes but my poor french didn't help me to understan why :) )
I must admit that waaay back when I got into rallying, it was first through seeing TV highlights. Then it was being able to attend a world rally (1983 RAC, then also '84,85 & 86) as it had numerous local stages at venues such as stately homes, race circuits and even safari parks !
I think these are still the way to grow WRC... get it seen (although now more online than TV) and also take the rally closer to the cities (but not in cities) using decent stages, not these nasty SSS we have now.
My first event attending in rallying was Midnight Sun Rally (Midnattssolsrallyt in swedish) back in 1961. Believe it or not - last stage was a Mickey Mouse stage held on a horsetrack outside Stockholm (Ulriksdals travbana för dem som är tillräckligt gamla att minnas old Stockholm).
However my father told me that on a real stage it was way more exciting and that turned my interset on, being only seven years old. Had to wait until the year after and same event which then passed my new home north of Stockholm and local hero Bengt Söderström won in a BMC Cooper S.
I always wonder how much the manufacturers get from WRC rallying... I mean how many extra sales from the money the spend and the exposure they get ?
Citroen for example, after all those years of Loeb-led success, did they increase sales much through that time ?
Well, it's something you can't really measure, maybe it's better that way... ;)
just for reference,but its psa group through the years,couldnt find citroen only.
http://www.autozine.org/Manufacturer/France/PSA.html
’08 recession effects appeared a bit later in Europe. If you see those numbers, sales decline started in 2011 and there’s a huge drop in 2012 (the years Pug leaved LeMans and Ford quit WRC) and only last year they’ve managed to get over 3M units again.
About motorsport effect on sales: they surely happen in a positive way, even if it’s hard to quantify, but the first purpose for manus to get involved is the brand image they want to reflect on costumers.
The Quattro wasn’t a best seller but it did wonders for Audi image all over the world. The opposite can be said about Lancia; from the day Fiat decided to leave WRC, Lancia brand went into severe crisis.
Biggest surprise to me was Toyota return to WRC; despite their focus on Hybrid cars (and LM/WEC involvement), they were brave enough to enter a series that still doesn’t embrace cleaner tech but is, by far, the most exciting and demanding motorsport form any car maker can compete. Well done Toyota!
Promoting WRC is very, very difficult. Common people want to see stunts, crashes, action, etc. Trying to convince them what they see on TV doesn't affects the final result at the and of the season is impossible task. First they must understand the sport itself, but that is also difficult in our dynamic lives, it is not the same with rally, rally is about endurance, not stunts. Ogier is very unatractive driver for the common people as he almost never crashes, so they wonder why should bother to watch this "boring" sport.
However, I think RBMH are making big step forward with their (free) coverage on RedBull TV with lot of media/social options, check it out.
I remember back in 2003-04, when Petter Solberg won, subaru raised theire sales with 40prc in Norway.
I don't know the numbers for europe, but they probably got more sales there to?
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Remember people like to watch nascar and soccer, boring like hell both of them, i fint know what they are waiting for in soccer, but in nascar they ONLY wait to see someone hit the wall.
Probably same people woting for trump and his european fellows......
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are you like that in real life as well ?? you want numbers to show the correlation between the WRC and sales ??
http://i.imgur.com/oqp1O2q.jpg