Only in the states would the selling point of a car be that it's bigger :DQuote:
Originally Posted by Cozzie
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Only in the states would the selling point of a car be that it's bigger :DQuote:
Originally Posted by Cozzie
That's why adverts work - nobody knows they've been swayed by them.Quote:
Originally Posted by GridGirl
Ask yourself if anyone has ever told you that, for example, McDonalds are delicious, Levi make the best jeans, Coke is the real thing or Nescafe really does make a funny noise when you shake the beans. Of course they haven't, but just like me you've wanted to try them all out at some point in your life.
We are all heavily influenced by adverts thoughout our lives. Without them I wouldn't have seen half the films I have seen, and neither would anyone else.
Anyway, in short the ad companies keep getting employed so I guess they must be working out for the user ;)
Exactly Hazell. Advertising does work. But does it work when the ad is just a timeslot with stuff happening on the screen and there being a car on the screen at the same time.
If the ad runs for more than a few days (they hope for each target person to see it three times) we will know it has worked. If it vanishes, we'll know not.
It really is that simple often as not :)
A lot of you seem to ignore one simple fact. Here on a motorsport based forum I think it's safe to say that most of us know a great deal more about cars than the average public does. What wouldn't influence us much might well influence people that know little about vehicles.
I worked in the sign business for many years, and did a lot of research on various advertising in any visual form. It's much more complex than most people realize, but also as simple as finding the right approach to a target market. Keep in mind that the primary objective is to bring attention to the product in the case of higher price purchases. They know that almost everyone is smart enough not to run out and get a new car based on a single commercial, but they also know that if they imprint the idea and draw attention to that vehicle, there is a better chance the customer will look further into it.
Daniel, have you looked at the new Mondeo's in person yet?
Maybe because they've been building decent quality cars for a while and noone has noticed so their market share keeps slipping.Quote:
Originally Posted by Daniel
The cars aren't the problem, brand perception is. There isn't any point showing off the new Mondeo in an ad, you have to change how people view the 'Ford' bit. Thats why you get these ads, to make people think differently about the Ford brand. How that ad is meant to do it I don't know, but I do like it and makes me inclined to feel slightly nicer about the company. Now if everyone thought that way then maybe a few more Fords would be headed off to new homes!
That's what I mean. They have good cars so why the dumb ads? I also dislike the stupid dogbot ads as well. But at least they do tend to advertise features about the cars. Why not tap into the fact that they have good cars in the ads? :mark:Quote:
Originally Posted by Dylan H
Airshifter. I have had a look at the new Mondeo in that I've walked around one and had a quick peak through the window. It looked nice but not for me to be honest. I just don't like the grille on it. I'm just picky about styling details on cars to the point where I probably go for cars that people would say are boring :)
Probably because they wouldn't be as memorable. I'm sure far more people have looked at a Mondeo thanks to that "ad with the balloons in it" rather than an ad that states the finer qualities of the car. I think the ad is quite clever.Quote:
Originally Posted by Daniel
And there is my point. You think the ads are stupid, yet you'll still look because of your interest in cars. It's the people with lesser interest in cars they have to market them to.Quote:
Originally Posted by Daniel
Eight weeks before Ford launched their Mk 2 Focus for general sale, Top Gear left one on the streets of London to just judge what sort of reaction it got.
It got none. Brand new car, not yet on sale... zip, nada, nothing, not even ow.
I think that with Mondeo 4, it's been designed to use Ford's "kinetic" look, which is basically a re-hash of "new edge" because the previous cars were pig boring. The concept car for this was the Ford Iosis.
Ford's problem has nothing to do with cars outside of America. It's Ford USA which is bleeding money left, right and centre and again it's not because of cars. Like GM they had pension plans for their ex-workers and also like GM they thought they'd fund these programs by selling motor cars in the future. Now that petrol prices have skyrocketed and the sale of new cars is on average falling whilst the population is ageing, suddenly Detriot has to fund a bunch of slobbering old git's retirements.
It has nothing to do with cars at all.
As for the adverts... meh. They're ads, they'll go away in time.