Quote:
Originally Posted by GigiGalliNo1
Did anyone watch the first 4 or so minutes of the broadcast?
The whole time where they explained the mentality of rally, and what the X Games was relative to rally?
This was billed, presented, and comentated as a Super Special. Had the finish line not been simply stupid in design the only thing separating it from a WRC SSS was the huge jump (which the cars got special practice on and had the exact jump speed range needed to clear it properly).
Its all good and well to comment on rallying from the European perspective. You have a general population that has at the very least an indication of what rallying is. We don't have that in the US. We are still a very much "under cover" sport here. What is more interesting is the amount of WRC fans that don't know there is a domestic series.
The X Games is about two things. Getting people who have no idea about rally to go that looked pretty cool, I think I'll google this rally car thing (at which point they will find out the reality). And, getting money into our domestic series, which still only has one proper manufacturer backed team.
Last year there was a small surge in spectators and fans. This year we have a proper HD TV package in part because of this. Also, we have 3 championship committed and funded privateers, including one two car team that rivals the makes backed team for quality and caliber (run by SYMS).
You just can't promote rally in the US like you can in Europe. The basics of the sport are the same but the population and support for it are very different. In a lot of ways the X Games is a short cut to get to a more "European" appreciation and status for rally...
Love it or hate it, but in the US the X Games is worth about 2.5+ million in team sponsorships for the privateers each year, and thats VERY important.